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LES BEIGES Water-Fresh Complexion Touch B40 dupes and alternatives Chanel

Medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 007

The equivalent shade and the most similar foundation overall.

Your shade
Chanel
B40Change shade
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
The match
Milani
007
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
92out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Shade match
94out of 100
Colour
97
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
$53.51 less (74%)

Your shade $72 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    24N Wind Storm
    Shade match 89
    $24Ulta BeautyUlta Beauty(product price)$48 less (67%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $18.49Ulta BeautyUlta Beauty(product price)$53.51 less (74%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: light medium with golden beige undertone

    Medium confidence· Digital match

    View match
  3. #4 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Light LG3
    Shade match 93
    $38Ulta BeautyUlta Beauty$34 less (47%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverage

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Hourglass

    Ambient Soft Glow Foundation

    7.5
    Shade match 93
    $60SephoraSephora$12 less (17%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Hourglass

    Ambient Soft Glow Foundation

    9
    Shade match 92
    $60SephoraSephora$12 less (17%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  6. #7 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 90
    $60SephoraSephora$12 less (17%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $39.50Ulta BeautyUlta Beauty$32.50 less (45%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly lighterNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Not marketed for oily skin

    Retailer shade note: light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  8. #9 · Revolution Beauty

    Skin Silk Serum Foundation

    F11.2W
    Shade match 88
    $15Ulta BeautyUlta Beauty(product price)$57 less (79%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Radiant rather than natural finishLight rather than medium coverageContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: Tan skin tone, warm beige undertone

    Medium confidence· Digital match

    View match
  9. #10 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Warm 330
    Shade match 92
    $45SephoraSephora$27 less (38%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Medium Deep with neutral peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Chanel LES BEIGES Water-Fresh Complexion Touch B40 (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    14 Light Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 14 Light Peach

    • Looks identical
    • Medium · Warm · peach undertone

    $32

  2. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Looks identical
    • Medium · Warm · golden undertone

    $12.99

  3. Dior Forever Skin Correct Full-Coverage Concealer

    4 Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Warm

    • Very close colour
    • Medium · Warm undertone

    $42

  4. Tarte Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47S tan-deep sand

    • Very close colour
    • Medium · Warm · golden undertone

    $32

  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Very close colour
    • Medium · Warm · golden undertone

    $39

  6. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Medium

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Medium

    • Looks identical
    • Medium

    $12

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 007, against Chanel LES BEIGES Water-Fresh Complexion Touch in B40. Every attribute compared, with its share of the score.

ComparedYour shadeB40Closest match007Score
Shade match55% of overall94
Colour97#c39879#c59b7cLooks identicalColour difference 0.9 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 92/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 007.

Same or better

  • $53.51 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone moderate vs high

Where to buy 007

Match price
$18.49Ulta BeautyUlta Beauty
$53.51 less (74%)

Your shade $72 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.