Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $70 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $70 at Ulta Beauty
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$36 less (51%)Matches: Very close colourSame warm undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: light brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta Beauty
Sephora$1 less (1%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for combination/sensitive skinContains listed fragranceContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium tan, neutral golden
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraSephora$26 less (37%)Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Does not claim a lightweight feelNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$29 less (41%)Matches: Very close colourSame warm undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Retailer shade note: tan warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephora$26 less (37%)Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Does not claim a lightweight feelNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$22 less (31%)Matches: Very close colourSame warm undertoneSame natural finish
Differences: Not marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: for medium skintones with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$22 less (31%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than warm undertoneNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than warm undertone · Not marketed for oily/sensitive skin
Retailer shade note: medium with warm undertone and olive undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraThe closest shade to Chanel LES BEIGES Water-Fresh Complexion Touch BO73 (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
35.5 Rich
$30
Deep Chestnut
$8
WN 118 Amber
$22
460 Suede W
$32
Deep 1
$22
5W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm, against Chanel LES BEIGES Water-Fresh Complexion Touch in BO73. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W, against Chanel LES BEIGES Water-Fresh Complexion Touch in BO73. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W.
4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 40 Tan Warm
Ulta BeautyYour shade $70 at Ulta Beauty · product price; shade not separately priced
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W
Ulta BeautyYour shade $70 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
