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LES BEIGES Water-Fresh Complexion Touch BO73 dupes and alternatives Chanel

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 14W Ojai

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Chanel
BO73Change shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
Tower 28 Beauty
14W Ojai
Depth and undertone: Tan · Warm
Finish and coverage: Radiant · Medium coverage
Shade match
99out of 100
Colour
99
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$36SephoraSephora
$34 less (49%)

Your shade $70 at Ulta Beauty

Closest overall alternative: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Chanel
BO73Change shade
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
The match
ColourPop
Dark 155W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
86
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Best price
$12Ulta BeautyUlta Beauty
$58 less (83%)

Your shade $70 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Youngblood

    Loose Mineral Foundation

    Toffee
    Shade match 93
    $50Ulta BeautyUlta Beauty(product price)$20 less (29%)

    Matches: Very close colourSame warm undertoneBoth claim a lightweight feel

    Differences: Buildable rather than medium coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: tan to dark shade, warm undertone

    Low confidence· Digital match

    View match
  2. Shade match 95
    $18.49Ulta BeautyUlta Beauty(product price)$51.51 less (74%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: tan with yellow undertone

    Medium confidence· Digital match

    View match
  3. Shade match 93
    $34Ulta BeautyUlta Beauty(product price)$36 less (51%)

    Matches: Very close colourSame warm undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Retailer shade note: light brown with golden undertones

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $18.49Ulta BeautyUlta Beauty$51.51 less (74%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $18.49Ulta BeautyUlta Beauty(product price)$51.51 less (74%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Buildable rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage

    Retailer shade note: medium with warm neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Youngblood

    Loose Mineral Foundation

    Tawnee
    Shade match 88
    $50Ulta BeautyUlta Beauty(product price)$20 less (29%)

    Matches: Near-identical swatch colourBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    20

    Looks identical · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: medium to tan shade, neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    40 Tan Warm
    Shade match 95
    $8Ulta BeautyUlta Beauty(product price)$62 less (89%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  8. #10 · Well People

    Supernatural Complexion Stick

    32 Tan Neutral
    Shade match 83
    $18.20$26Ulta BeautyUlta Beauty$51.80 less (74%)

    Matches: Very close colourSame natural finishBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    83
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  9. #11 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Buff MN3
    Shade match 88
    $38Ulta BeautyUlta Beauty$32 less (46%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $18.49Ulta BeautyUlta Beauty(product price)$51.51 less (74%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Olive rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than warm undertone · Buildable rather than medium coverage

    Retailer shade note: medium with olive undertone

    Medium confidence· Digital match

    View match
  11. #13 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Warm Tan TN2
    Shade match 86
    $38Ulta BeautyUlta Beauty$32 less (46%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage

    Retailer shade note: light tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5
    Shade match 97
    $39SephoraSephora$31 less (44%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than natural finishLight rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Looks identical · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: MEDIUM WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match
  13. #15 · Yepoda

    The Dewy Day

    5W
    Shade match 96
    $39SephoraSephora$31 less (44%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than medium coverageNot marketed for combination/oily skin

    Score details
    Shade match
    96
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Buildable rather than medium coverage · Not marketed for combination/oily skin

    Retailer shade note: Medium deep shade with warm undertones

    Medium confidence· Digital match

    View match
  14. Shade match 92
    $32SephoraSephora$38 less (54%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for combination/normal/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: warm hazelnut

    Medium confidence· Digital match

    View match
  15. #17 · Tower 28 Beauty

    SunnyDays Skin Tint

    50 Sunset
    Shade match 94
    $32SephoraSephora$38 less (54%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Light rather than medium coverageNot marketed for combination/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for combination/oily skin

    Retailer shade note: tan with yellow undertones

    Medium confidence· Digital match

    View match
  16. #18 · Armani Beauty

    Luminous Silk Foundation

    7.6
    Shade match 95
    $69SephoraSephora$1 less (1%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination/sensitive skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium tan, neutral golden

    Medium confidence· Digital match

    View match
  17. Shade match 91
    $14.78WalmartWalmart$55.22 less (79%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. #20 · Ogee

    Complexion Perfecting Serum Foundation

    Gingko 5.00N
    Shade match 86
    $49Ulta BeautyUlta Beauty(product price)$21 less (30%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: medium tan, neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 92
    $44SephoraSephora$26 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  20. Shade match 94
    $41Ulta BeautyUlta Beauty$29 less (41%)

    Matches: Very close colourSame warm undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: tan warm

    Medium confidence· Digital match

    View match
  21. Shade match 90
    $32SephoraSephora$38 less (54%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Not marketed for combination/normal/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral golden tan

    Medium confidence· Digital match

    View match
  22. Shade match 91
    $44SephoraSephora$26 less (37%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  23. #25 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    270 Toasted Almond
    Shade match 90
    $14.78WalmartWalmart$55.22 less (79%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim a lightweight feelNot marketed for sensitive skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  24. Shade match 88
    $41Ulta BeautyUlta Beauty(product price)$29 less (41%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    100

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Light rather than medium coverage

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 93
    $48SephoraSephora$22 less (31%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for dry/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    86
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Not marketed for dry/sensitive skin

    Retailer shade note: for medium skintones with warm undertones

    Medium confidence· Digital match

    View match
  26. Shade match 87
    $41Ulta BeautyUlta Beauty$29 less (41%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Light rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Light rather than medium coverage

    Retailer shade note: medium deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  27. #29 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    14O
    Shade match 85
    $48SephoraSephora$22 less (31%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than warm undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium with warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  28. Shade match 86
    $41Ulta BeautyUlta Beauty(product price)$29 less (41%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Olive rather than warm undertoneLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Olive rather than warm undertone · Light rather than medium coverage

    Retailer shade note: medium with neutral olive undertones

    Medium confidence· Digital match

    View match
  29. Shade match 98
    $38SephoraSephora$32 less (46%)

    Matches: Near-identical swatch colourSame warm undertoneClaims 12-hour wear

    Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for combination/oily skin

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for combination/oily skin

    Retailer shade note: medium tan, warm

    Medium confidence· Digital match

    View match
  30. #32 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    4W
    Shade match 98
    $49SephoraSephora$21 less (30%)

    Matches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Chanel LES BEIGES Water-Fresh Complexion Touch BO73 (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Looks identical
    • Tan · Warm undertone

    $30

  2. e.l.f. Cosmetics 16HR Camo Concealer

    Deep Chestnut

    e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut

    • Very close colour
    • Medium tan · Warm · golden undertone

    $8

  3. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Close colour
    • Tan · Warm · golden undertone

    $32

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Close colour
    • Tan · Warm · golden undertone

    $22

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Close colour
    • Tan · Warm · golden undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai, against Chanel LES BEIGES Water-Fresh Complexion Touch in BO73. Every attribute compared, with its share of the score.

ComparedYour shadeBO73Closest shade match14W OjaiScore
Shade match55% of overall99
Colour99#af8157#b08157Looks identicalColour difference 0.3 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 84/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai.

Same or better

  • $34 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims 16-hour wear
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • Not marketed for combination/dry/normal/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs none

Why the closest overall alternative works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W, against Chanel LES BEIGES Water-Fresh Complexion Touch in BO73. Every attribute compared, with its share of the score.

ComparedYour shadeBO73Closest overall alternativeDark 155WScore
Shade match55% of overall94
Colour91#af8157#b38560Very close colourColour difference 2.1 (0 is identical)
Depth96TanMedium tanCloseDepth difference: 2.2
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 93/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 155W.

Same or better

  • $58 less
  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone moderate vs high

Where to buy

Closest shade match

Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 14W Ojai

Best price
$36SephoraSephora
$34 less (49%)

Your shade $70 at Ulta Beauty

Closest overall alternative

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 155W

Best price
$12Ulta BeautyUlta Beauty
$58 less (83%)

Your shade $70 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.