Beautler.Your beauty butler

LES BEIGES Water-Fresh Complexion Touch B70 dupes and alternatives Chanel

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free25No drying alcohol25Vegan11Cruelty-free16Oil-free5With SPF5Mineral4

Avoid an ingredient

Sort

32 matches

Closest shade match: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN5 Hazelnut

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Chanel
B70Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
PÜR
DN5 Hazelnut
Depth and undertone: Tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
$32 less (44%)

Your shade $72 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Tinted Moisturizer SPF 20 Medium MP3

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Chanel
B70Change shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
PÜR
Medium MP3
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Full coverage
Overall match
88out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
79
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$38Ulta BeautyUlta Beauty
$34 less (47%)

Your shade $72 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · BLK/OPL

    TRUE COLOR Pore Perfecting Liquid Foundation

    Kalahari Sand
    Shade match 86
    $14.95Ulta BeautyUlta Beauty$57.05 less (79%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneLight rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage

    Retailer shade note: light with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    29N Batai
    Shade match 97
    $50SephoraSephora$22 less (31%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Not marketed for dry/oily skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Dark 153C
    Shade match 83
    $12$16Ulta BeautyUlta Beauty$60 less (83%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertone

    Score details
    Shade match
    83
    Finish & visual result
    86
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  4. #6 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    5.5
    Shade match 96
    $39SephoraSephora$33 less (46%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishLight rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Light rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: MEDIUM TO TAN WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  5. #7 · Tower 28 Beauty

    SunnyDays Skin Tint

    35 Point Dume
    Shade match 95
    $32SephoraSephora$40 less (56%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNot marketed for combination/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for combination/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Doll 10

    Peptide Bounce Balm Foundation

    Tan
    Shade match 90
    $44Ulta BeautyUlta Beauty$28 less (39%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for combination/dry/oily/sensitive skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    20

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for combination/dry/oily/sensitive skin

    Retailer shade note: Medium-tan with warm olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Tan 19
    Shade match 90
    $39.50SephoraSephora$32.50 less (45%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for oily skin

    Retailer shade note: tan cool skin with rosy undertones

    Medium confidence· Digital match

    View match
  8. #10 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    17 N
    Shade match 96
    $48SephoraSephora$24 less (33%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Smashbox

    Always On Skin-Balancing Foundation

    M20N
    Shade match 93
    $45Ulta BeautyUlta Beauty(product price)$27 less (38%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    93
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: level-two medium with a neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    34N Golden
    Shade match 91
    $32SephoraSephora$40 less (56%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for combination/normal/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral golden

    Medium confidence· Digital match

    View match
  11. #13 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Neutral
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$56 less (78%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  12. #14 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Tan Dark 26 Neutral
    Shade match 94
    $41Ulta BeautyUlta Beauty(product price)$31 less (43%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Retailer shade note: tan dark neutral

    Medium confidence· Digital match

    View match
  13. #15 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    17.5 N
    Shade match 95
    $48SephoraSephora$24 less (33%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  14. #16 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    37N Golden Tan
    Shade match 89
    $32SephoraSephora$40 less (56%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for combination/normal/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: neutral golden tan

    Medium confidence· Digital match

    View match
  15. #17 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    26C Hero
    Shade match 89
    $47SephoraSephora$25 less (35%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for dry/sensitive skin

    Retailer shade note: medium-deep cool-peach

    Medium confidence· Digital match

    View match
  16. #18 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    11 Jacmel
    Shade match 95
    $20Ulta BeautyUlta Beauty(product price)$52 less (72%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage · Not marketed for dry/oily/sensitive skin

    Retailer shade note: true neutral brown; ideal for deep complexions or bronzing medium tones

    Medium confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    18W
    Shade match 84
    $48SephoraSephora$24 less (33%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium with warm undertone

    Medium confidence· Digital match

    View match
  18. #20 · KimChi Chic Beauty

    A Really Good Foundation

    119M
    Shade match 92
    $29Ulta BeautyUlta Beauty(product price)$43 less (60%)

    Matches: Very close colourSame neutral undertoneClaims long-wearing

    Differences: Natural matte rather than natural finishFull rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural matte rather than natural finish · Full rather than medium coverage · Not marketed for sensitive skin

    Retailer shade note: Medium/Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  19. #21 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 114 Golden
    Shade match 88
    $41SephoraSephora$31 less (43%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    91
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Deep Neutral 380
    Shade match 92
    $45SephoraSephora$27 less (38%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: Deep neutral with subtle warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Hourglass

    Ambient Soft Glow Foundation

    10
    Shade match 85
    $60SephoraSephora$12 less (17%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  22. #24 · Refy

    Skin Base Hydrating Gel Skin Tint

    220N
    Shade match 92
    $40SephoraSephora$32 less (44%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Light rather than medium coverageNot marketed for dry/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Light rather than medium coverage · Not marketed for dry/oily skin

    Retailer shade note: tan with neutral tones

    Medium confidence· Digital match

    View match
  23. #25 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    350 Medium
    Shade match 87
    $52SephoraSephora$20 less (28%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  24. #26 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 122 Clove
    Shade match 91
    $39SephoraSephora$33 less (46%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim a lightweight feelNot marketed for oily/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    34W Hazelnut
    Shade match 85
    $32SephoraSephora$40 less (56%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination/normal/oily/sensitive skinContains listed fragrance

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    20

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: warm hazelnut

    Medium confidence· Digital match

    View match
  26. #28 · Temptu

    Perfect Canvas Foundation

    6N/W Warm Beige
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)$38 less (53%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    94
    Finish & visual result
    77
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: medium shade with neutral-to-warm undertones

    Medium confidence· Digital match

    View match
  27. #29 · Rabanne

    Fresh Touch 24H Radiant Foundation

    60N
    Shade match 92
    $42Ulta BeautyUlta Beauty$30 less (42%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  28. #30 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    340 Medium
    Shade match 84
    $52SephoraSephora$20 less (28%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    89
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  29. #31 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Tan Dark Neutral
    Shade match 97
    $16Ulta BeautyUlta Beauty(product price)$56 less (78%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  30. #32 · SIIA Cosmetics

    Flawless Glow Cushion Foundation

    N11 Caramel
    Shade match 96
    $25Ulta BeautyUlta Beauty(product price)$47 less (65%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Luminous rather than natural finish

    Score details
    Shade match
    96
    Finish & visual result
    34
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous finish

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than natural finish

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Chanel LES BEIGES Water-Fresh Complexion Touch B70 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  2. Clinique Even Better All-Over Concealer + Eraser

    WN 122 Clove

    Clinique Even Better All-Over Concealer + Eraser, shade WN 122 Clove

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 24 Light Medium Neutral

    • Close colour
    • Tan · Neutral undertone

    $32

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Very close colour
    • Tan · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    53S deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53S deep sand

    • Very close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN5 Hazelnut, against Chanel LES BEIGES Water-Fresh Complexion Touch in B70. Every attribute compared, with its share of the score.

ComparedYour shadeB70Closest shade matchDN5 HazelnutScore
Shade match55% of overall98
Colour97#b17d5d#b07c59Looks identicalColour difference 1.1 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in DN5 Hazelnut.

Same or better

  • $32 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims long-wearing
  • Claims transfer resistance
  • Claims not settling into lines

Different

  • Matte finish instead of natural
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone moderate vs high
View full match

Why the closest overall alternative works

PÜR 4-in-1 Tinted Moisturizer SPF 20 in Medium MP3, against Chanel LES BEIGES Water-Fresh Complexion Touch in B70. Every attribute compared, with its share of the score.

ComparedYour shadeB70Closest overall alternativeMedium MP3Score
Shade match55% of overall87
Colour93#b17d5d#b8815eVery close colourColour difference 1.9 (0 is identical)
Depth96TanMedium tanCloseDepth difference: 2.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Tinted Moisturizer SPF 20 in Medium MP3.

Same or better

  • $34 less
  • Very close colour
  • Same natural finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel
  • Adds SPF 20

Different

  • Olive rather than neutral undertone

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 20
OverlapWater-based vs silicone-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer DN5 Hazelnut

Match price
$40Ulta BeautyUlta Beauty
$32 less (44%)

Your shade $72 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Tinted Moisturizer SPF 20 Medium MP3

Best price
$38Ulta BeautyUlta Beauty
$34 less (47%)

Your shade $72 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.