Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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34 matches
34 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $72 at Ulta Beauty
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $72 at Ulta Beauty
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$18.24View at Walmart
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$62.88 less (87%)Matches: Very close colourSame radiant finishSame light coverage
Differences: Not marketed for combination/oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty$54.01 less (75%)Matches: Near-identical swatch colourSame radiant finishSame light coverage
No material differences in the data we have.
Looks identical · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: 4 light medium
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beauty$17.99View at Ulta BeautyCVS$17.99View at CVSSephora$34 less (47%)Matches: Near-identical swatch colourSame radiant finishSame light coverage
No material differences in the data we have.
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Retailer shade note: for light to light-medium skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42 less (58%)Matches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Light-medium rather than light coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Radiant · Light-medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light-medium rather than light coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Light Medium with warm golden undertones
Medium confidence· Digital match
Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty(product price)$56.01 less (78%)Matches: Very close colourSame radiant finishClaims long-wearing
Differences: Buildable rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel
Retailer shade note: light with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta Beauty(product price)$56.01 less (78%)Matches: Very close colourSame radiant finishClaims long-wearing
Differences: Buildable rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$10.92View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta Beauty(product price)$56.01 less (78%)Matches: Very close colourSame radiant finishClaims long-wearing
Differences: Buildable rather than light coverageDoes not claim a lightweight feel
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta Beauty(product price)$16 less (22%)Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish
Differences: Buildable rather than light coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than light coverage
Retailer shade note: light with cool pink undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)$56 less (78%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Matte rather than radiant finishMedium rather than light coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$24 less (33%)Matches: Very close colourSame radiant finishSame light coverage
Differences: Not marketed for oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: fair-medium with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$12 less (17%)Matches: Near-identical swatch colourSame radiant finishClaims 12-hour wear
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: light, warm peach
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$54.01 less (75%)Matches: Very close colourSame radiant finishClaims a skin-like finish
Differences: Full rather than light coverageContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than light coverage · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartWalgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta Beauty(product price)$23 less (32%)Matches: Very close colourSame light coverageClaims 12-hour wear
Differences: Natural rather than radiant finishNot marketed for normal/sensitive skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephora$12 less (17%)Matches: Very close colourSame radiant finishClaims 12-hour wear
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: light, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$48 less (67%)Matches: Near-identical swatch colourClaims a blurring effectClaims not settling into lines
Differences: Natural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: Light with cool undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$35 less (49%)Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
Differences: Natural rather than radiant finishBuildable rather than light coverageNot marketed for combination/sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Not marketed for combination/sensitive skin
Retailer shade note: Light-Medium skin with a neutral undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephora$20 less (28%)Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: light peach
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$20 less (28%)Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: fair light peach
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$62 less (86%)Matches: Very close colourSame radiant finishClaims long-wearing
Differences: Full rather than light coverageDoes not claim a lightweight feelNot marketed for sensitive skin
Very close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than light coverage · Does not claim a lightweight feel · Not marketed for sensitive skin
Low confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautySephora$20 less (28%)Matches: Very close colourSame radiant finishClaims a blurring effect
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for combination/oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$20 less (28%)Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for combination/oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: light-medium
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$22 less (31%)Matches: Very close colourClaims a blurring effectClaims 12-hour wear
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/oily skin
Retailer shade note: Light-medium with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$20 less (28%)Matches: Near-identical swatch colourClaims a blurring effectClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$23 less (32%)Matches: Near-identical swatch colourClaims a skin-like finishClaims long-wearing
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$18 less (25%)Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Natural rather than radiant finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage
Retailer shade note: light medium with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty$19 less (26%)Matches: Near-identical swatch colourClaims 24-hour wearClaims transfer resistance
Differences: Natural rather than radiant finishMedium rather than light coverageDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains drying alcohol
Retailer shade note: light - medium with neutral peach undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$53View at Ulta BeautyWalmart$59.02 less (82%)Matches: Very close colourClaims a blurring effectClaims not settling into lines
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartUlta Beauty$62 less (86%)Matches: Very close colourSame light coverageClaims a blurring effect
Differences: Natural rather than radiant finishDoes not claim a lightweight feel
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyCVS$50.61 less (70%)Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
CVS$21.39View at CVSUlta Beauty$53.01 less (74%)Matches: Near-identical swatch colourClaims a skin-like finishClaims 48-hour wear
Differences: Matte rather than radiant finishMedium rather than light coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Sephora$33 less (46%)Matches: Near-identical swatch colourClaims long-wearingAdds SPF 50
Differences: Natural rather than radiant finishFull rather than light coverageDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage · Does not claim a lightweight feel
Retailer shade note: golden beige shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty$30 less (42%)Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Matte rather than radiant finishFull rather than light coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: light to medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beauty$42View at Ulta BeautyShowing 12 of 32 matches
The closest shade to Chanel LES BEIGES Water-Fresh Tint LIGHT DEEP (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
5
$42
Drift 3.8
$39
Tan
$12
2N1
$34
Warm Nude
$12.99
NW20
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in N6.5, against Chanel LES BEIGES Water-Fresh Tint in LIGHT DEEP. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in N6.5.
6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Maybelline Fit Me Dewy + Smooth Foundation in 225 Medium Buff, against Chanel LES BEIGES Water-Fresh Tint in LIGHT DEEP. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Dewy + Smooth Foundation in 225 Medium Buff.
4 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation N6.5
SephoraYour shade $72 at Ulta Beauty
Maybelline Fit Me Dewy + Smooth Foundation 225 Medium Buff
WalmartYour shade $72 at Ulta Beauty
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
