Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
25 of 32 matches
Only showing matches made for normal skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $72 at Ulta Beauty
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
AmazonYour shade $72 at Ulta Beauty
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Amazon$8.95View at Amazon
Walmart$9.12View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$18.24View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$57 less (79%)Matches: Very close colourSame radiant finishSame light coverage
No material differences in the data we have.
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: For fair skin tones with a golden undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta Beauty
Sephora$17 less (24%)Matches: Near-identical swatch colourSame radiant finishBoth claim a lightweight feel
Differences: Medium rather than light coverageNot marketed for combination/sensitive skinContains drying alcohol
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for combination/sensitive skin · Contains drying alcohol
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Backstage Glow-Up Skin Tint Hydrating Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beauty(product price)$58 less (81%)Matches: Very close colourSame radiant finishSame light coverage
No material differences in the data we have.
Very close colour · Radiant · Light coverage
Ingredients (not scored): 11% ingredient overlap
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty$63.26 less (88%)Matches: Near-identical swatch colourSame radiant finishSame light coverage
Differences: Not marketed for sensitive skinContains drying alcohol
Looks identical · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for sensitive skin · Contains drying alcohol
Low confidence· Digital match
CoverGirl Clean Fresh Skin Milk Foundation
Every store that sells this shade · prices as last checked
Sephora$23 less (32%)Matches: Very close colourSame radiant finishSame light coverage
Differences: Not marketed for oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Fairest with cool undertones
Medium confidence· Digital match
Hourglass Veil Hydrating Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)$51.01 less (71%)Matches: Near-identical swatch colourSame radiant finishSame light coverage
Differences: Does not claim a lightweight feelContains drying alcohol
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim a lightweight feel · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Nude Hyaluronic Tinted Serum
Every store that sells this shade · prices as last checked
Walmart$15.82View at WalmartTarget$15.89View at TargetUlta Beautyfrom $20.99 · product priceView at Ulta BeautyCVS$21.59View at CVSWalgreens$21.99View at WalgreensWalmart$31.94View at WalmartSephora$3 less (4%)Matches: Very close colourSame radiant finishClaims a blurring effect
Differences: Medium rather than light coverageNot marketed for oily/sensitive skinContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: light with yellow neutral undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautySephora$12 less (17%)Matches: Near-identical swatch colourSame radiant finishClaims 24-hour wear
Differences: Buildable rather than light coverageDoes not claim a lightweight feelContains drying alcohol
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (43%)Matches: Near-identical swatch colourSame light coverageClaims long-wearing
Differences: Natural rather than radiant finish
Looks identical · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: fair-light with a cool undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyMacy's$41View at Macy'sSephora$28 less (39%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: fair
Medium confidence· Digital match
Ciele tint & PROTECT medium coverage serum foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)$48 less (67%)Matches: Very close colourBoth claim a lightweight feelNo fragrance listed
Differences: Natural rather than radiant finishFull rather than light coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than light coverage
Retailer shade note: light with peach undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$56 less (78%)Matches: Near-identical swatch colourBoth claim a lightweight feelNo fragrance listed
Differences: Matte rather than radiant finishMedium rather than light coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)$48 less (67%)Matches: Near-identical swatch colourSame radiant finishClaims long-wearing
Differences: Medium rather than light coverageDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephora$24 less (33%)Matches: Very close colourSame radiant finishSame light coverage
Differences: Not marketed for oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautySephora$3 less (4%)Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/oily/sensitive skin
Retailer shade note: fair to light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraSephora$48 less (67%)Matches: Near-identical swatch colourSame radiant finishSame light coverage
Differences: Not marketed for oily/sensitive skinContains drying alcohol
Looks identical · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: fair skin with pink undertones
Medium confidence· Digital match
Sephora Collection Reveal The Real 12HR Soft Radiant Skin Tint
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)$30 less (42%)Matches: Very close colourSame radiant finishClaims long-wearing
Differences: Full rather than light coverage
Very close colour · Radiant · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Full rather than light coverage
Retailer shade note: fair with rosy undertone for pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$23 less (32%)Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: for fair to light skin with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sSephora$32 less (44%)Matches: Near-identical swatch colourSame light coverageClaims a skin-like finish
Differences: Natural rather than radiant finishNot marketed for dry/oily skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for dry/oily skin
Retailer shade note: light with neutral tones
Medium confidence· Digital match
Refy Skin Base Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephora$12 less (17%)Matches: Near-identical swatch colourSame radiant finishClaims 12-hour wear
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautySephora$22 less (31%)Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Natural rather than radiant finishMedium rather than light coverageNot marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than light coverage · Not marketed for dry/oily skin
Retailer shade note: Light with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephora$14 less (19%)Matches: Near-identical swatch colourClaims a blurring effectClaims 24-hour wear
Differences: Natural rather than radiant finishBuildable rather than light coverageDoes not claim a lightweight feel
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than light coverage · Does not claim a lightweight feel · Not marketed for combination/sensitive skin
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$14 less (19%)Matches: Near-identical swatch colourClaims long-wearingClaims transfer resistance
Differences: Matte rather than radiant finishMedium rather than light coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than light coverage · Not marketed for dry/sensitive skin
Retailer shade note: Very Fair, warm neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyShowing 12 of 23 matches
The closest shade to Chanel LES BEIGES Water-Fresh Tint LIGHT (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2 Fair
$36
0W1
$34
360 Cashmere
$15.99
1N Neutral
$42
NW11
$30
Birch 1
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Well People Skinforia Serum Foundation in 10 Fair Cool, against Chanel LES BEIGES Water-Fresh Tint in LIGHT. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Skinforia Serum Foundation in 10 Fair Cool.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Maybelline Fit Me Dewy + Smooth Foundation in 120 Classic Ivory, against Chanel LES BEIGES Water-Fresh Tint in LIGHT. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Dewy + Smooth Foundation in 120 Classic Ivory.
4 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Well People Skinforia Serum Foundation 10 Fair Cool
Ulta BeautyYour shade $72 at Ulta Beauty
Maybelline Fit Me Dewy + Smooth Foundation 120 Classic Ivory
AmazonYour shade $72 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
