Medium light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $81 at Ulta Beauty
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $81 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$57 less (70%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Medium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$65 less (80%)Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Not marketed for sensitive skin
Very close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephora$21 less (26%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: light medium, warm peach
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$63.01 less (78%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Contains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSUlta Beauty(product price)$65 less (80%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Not marketed for sensitive skin
Very close colour · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephora$26 less (32%)Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than full coverageNot marketed for combination/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/sensitive skin
Retailer shade note: medium tan with warm golden undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sSephora$42 less (52%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: light brown shade with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty$32 less (40%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than full coverage
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautySephora$32 less (40%)Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Medium rather than full coverageNot marketed for oily/sensitive skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: for medium to tan skin with peach undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49 · low stockView at Macy'sWalmart$71.88 less (89%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Light rather than full coverageNot marketed for combination/oily/sensitive skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Light rather than full coverage · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at Walmart
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty$69.01 less (85%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Light rather than full coverageNot marketed for combination/oily/sensitive skin
Looks identical · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Light rather than full coverage · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty$59.51 less (73%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishLight rather than full coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than full coverage
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Walmart$12.97View at Walmart
Target$12.99View at TargetUlta Beauty$21.49View at Ulta BeautyCVS$21.49View at CVSWalgreens$21.99View at WalgreensTarget$66.01 less (81%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVSSephora$33 less (41%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Light rather than full coverageNot marketed for combination/oily skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty$69.01 less (85%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Light rather than full coverageNot marketed for combination/oily/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Light rather than full coverage · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSUlta Beauty$11.99View at Ulta BeautyWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonSephora$45 less (56%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Light rather than full coverageNot marketed for oily/sensitive skinContains drying alcohol
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than full coverage · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: for medium to medium tan skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Super Boost Lightweight Moisturizing Skin Tint
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraMacy's$36 · low stockView at Macy'sSephora$23 less (28%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a blurring effect
Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for combination/sensitive skin
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination/sensitive skin
Retailer shade note: medium skin with golden undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$33 less (41%)Matches: Very close colourSimilar undertone (warm vs neutral)Same radiant finish
Differences: Light rather than full coverageNot marketed for combination/oily skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Light rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: Medium with warm undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty$43 less (53%)Matches: Very close colourSame radiant finishClaims a blurring effect
Differences: Olive rather than neutral undertoneLight rather than full coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than neutral undertone · Light rather than full coverage
Retailer shade note: for medium to olive skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$65.01 less (80%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Matte rather than radiant finishContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$56 less (69%)Matches: Very close colourSimilar undertone (warm vs neutral)Claims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: medium with peach undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$56 less (69%)Matches: Very close colourClaims a lightweight feel
Differences: Luminous rather than radiant finish
Very close colour · Luminous finish
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than radiant finish
Low confidence· Digital match
SIIA Cosmetics Flawless Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$65.01 less (80%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Contains drying alcohol
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephora$25 less (31%)Matches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: medium with neutral peach undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephora$42 less (52%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for combination/dry/sensitive skin
Retailer shade note: light beige with neutral golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$35 less (43%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/sensitive skin
Retailer shade note: medium skin with neutral/rosy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$42 less (52%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Light rather than full coverageNot marketed for combination/sensitive skin
Very close colour · Radiant · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Light rather than full coverage · Not marketed for combination/sensitive skin
Retailer shade note: LIGHT TO MEDIUM WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$42 less (52%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin
Retailer shade note: deep neutral peach with golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$43 less (53%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: tan deep with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sShowing 12 of 29 matches
The closest shade to Chanel N°1 DE CHANEL Revitalizing Foundation BD111 (Medium light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC35
$30
7.5 Medium
$36
Topaz 7
$39
040 Caramel
Tan Neutral
$8
Warm Beige
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Rare Beauty True to Myself Natural Matte Longwear Foundation in 25 Medium Neutral, against Chanel N°1 DE CHANEL Revitalizing Foundation in BD111. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 25 Medium Neutral.
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri, against Chanel N°1 DE CHANEL Revitalizing Foundation in BD111. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Natural Radiance Foundation in 630 Capri.
6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Rare Beauty True to Myself Natural Matte Longwear Foundation 25 Medium Neutral
SephoraYour shade $81 at Ulta Beauty
Juvia's Place I am Magic Natural Radiance Foundation 630 Capri
Ulta BeautyYour shade $81 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
