Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
9 of 31 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $81 at Ulta Beauty
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beauty$38View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $81 at Ulta Beauty
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$63.01 less (78%)Matches: Very close colourSame neutral undertoneSame radiant finish
Differences: Contains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSSephora$42 less (52%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Natural rather than radiant finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: light brown shade with neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$26 less (32%)Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Natural rather than radiant finishNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for oily/sensitive skin
Retailer shade note: M2.5 - medium with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy's
Target$66.01 less (81%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finish
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVSUlta Beauty(product price)$36 less (44%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same full coverage
Differences: Matte rather than radiant finishContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Contains drying alcohol
Retailer shade note: for medium warm skin with a yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$42 less (52%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for dry/sensitive skin
Retailer shade note: deep neutral peach with golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$42 less (52%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Matte rather than radiant finishNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for combination/dry/sensitive skin
Retailer shade note: light beige with neutral golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to Chanel N°1 DE CHANEL Revitalizing Foundation BR102 (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC20
$30
Tan Neutral
$8
Tone 6.8 W
$32
7.5 Medium
$36
030 Honey
$10.99
Sucre D'orge
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Laura Geller Double Take Baked Full Coverage Foundation in Light, against Chanel N°1 DE CHANEL Revitalizing Foundation in BR102. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Geller Double Take Baked Full Coverage Foundation in Light.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich, against Chanel N°1 DE CHANEL Revitalizing Foundation in BR102. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Illumination SPF 50+ in Rich.
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Laura Geller Double Take Baked Full Coverage Foundation Light
SephoraYour shade $81 at Ulta Beauty
IT Cosmetics CC+ Cream Illumination SPF 50+ Rich
SephoraYour shade $81 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
