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Airbrush Flawless Foundation 10 Cool dupes and alternatives Charlotte Tilbury

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

  • Matte3
  • Natural0
  • Radiant0
  • Luminous0

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches in powder form.

  • 12 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW43

The equivalent shade and the most similar foundation overall.

Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
82
Wear (Wear & performance)
57
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    3R50 Cool Cinnamon
    Shade match 94
    $45SephoraSephora$7 less (13%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Shade match 78
    $41Ulta BeautyUlta Beauty$11 less (21%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 10 Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Very close colour
    • Medium · Cool undertone

    $31

  2. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    380

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380

    • Very close colour
    • Medium light · Cool undertone

    $30

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Close colour
    • Medium · Cool · rosy undertone

    $38

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Close colour
    • Medium light · Cool · rosy undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW43, against Charlotte Tilbury Airbrush Flawless Foundation in 10 Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 CoolClosest matchNW43Score
Shade match55% of overall98
Colour97#d99260#d79061Looks identicalColour difference 1.0 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall57
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW43.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate

Where to buy NW43

Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.