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Airbrush Flawless Foundation 10 Cool dupes and alternatives Charlotte Tilbury

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches fragrance-free.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NW43

The equivalent shade and the most similar foundation overall.

Your shade
Charlotte Tilbury
10 CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NW43
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
82
Wear (Wear & performance)
57
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    3R50 Cool Cinnamon
    Shade match 94
    $45SephoraSephora$7 less (13%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    67
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    330
    Shade match 88
    $15.99Ulta BeautyUlta Beauty(product price)$36.01 less (69%)

    Matches: Near-identical swatch colourSame matte finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    29 Medium Neutral
    Shade match 79
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than cool undertoneNot marketed for dry skin

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than cool undertone · Not marketed for dry skin

    Retailer shade note: neutral olive

    Medium confidence· Digital match

    View match
  4. #5 · Poom

    Natural Glow Hydrating Foundation

    #400 - Tan Neutral
    Shade match 84
    $48Ulta BeautyUlta Beauty$4 less (8%)

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Retailer shade note: tan neutral

    Medium confidence· Digital match

    View match
  5. #6 · Lancôme

    Teint Idole Ultra Wear Natural Matte Foundation

    415W
    Shade match 76
    $53SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    94
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for combination/dry skin

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Peach
    Shade match 76
    $16Ulta BeautyUlta Beauty(product price)$36 less (69%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #8 · Tarte

    Timeless Hydrating Foundation

    38N Medium-Tan Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW40
    Shade match 93
    $46Ulta BeautyUlta Beauty(product price)$6 less (12%)

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    51
    Wear & performance
    60
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability

    Retailer shade note: toasted beige with rosy undertone for medium to dark skin

    Medium confidence· Digital match

    View match
  9. #10 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 85
    $42Ulta BeautyUlta Beauty$10 less (19%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  10. #11 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 76 Toasted Wheat
    Shade match 81
    $39Ulta BeautyUlta Beauty$13 less (25%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  11. #12 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Medium Tones
    Shade match 80
    $14.59TargetTarget$37.41 less (72%)

    Matches: Same matte finishBoth claim a blurring effectNo drying alcohol listed

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance

    Score details
    Shade match
    80
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  12. #13 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Gingerbread 430N
    Shade match 84
    $37SephoraSephora$15 less (29%)

    Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: Tan skin with a golden-neutral undertone

    Medium confidence· Digital match

    View match
  13. #14 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC42
    Shade match 78
    $39SephoraSephora$13 less (25%)

    Matches: Near-identical swatch colourSame matte finishBoth claim 24-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    88
    Skin suitability
    40

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  14. #15 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC40
    Shade match 77
    $39SephoraSephora$13 less (25%)

    Matches: Very close colourSame matte finishBoth claim 24-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    73
    Wear & performance
    88
    Skin suitability
    40

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: medium deep with golden peach undertones

    Medium confidence· Digital match

    View match
  15. #16 · NARS

    Natural Radiant Longwear Foundation

    Huahine - Medium Dark 2.6
    Shade match 86
    $55SephoraSephoraCosts $3 more

    Matches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin

    Retailer shade note: MD2.6 - medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. #17 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Pistachio Cream 425N
    Shade match 82
    $37SephoraSephora$15 less (29%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: Tan skin with neutral-olive undertones

    Medium confidence· Digital match

    View match
  17. #18 · Jane Iredale

    Beyond Matte Liquid Foundation

    M10
    Shade match 77
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    77
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: medium to dark w/ gold/peach/brown undertones

    Medium confidence· Digital match

    View match
  18. #19 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Tan Neutral
    Shade match 84
    $42Ulta BeautyUlta Beauty(product price)$10 less (19%)

    Matches: Very close colourBoth claim transfer resistanceBoth claim colour stability

    Differences: Neutral rather than cool undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    84
    Finish & visual result
    42
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin

    Medium confidence· Digital match

    View match
  19. #20 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    330
    Shade match 81
    $12.59$17.99Ulta BeautyUlta Beauty$39.41 less (76%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim 24-hour wear

    Differences: Slightly warmer undertoneRadiant rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    81
    Finish & visual result
    54
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  20. #21 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Cinnamon 440G
    Shade match 79
    $37SephoraSephora$15 less (29%)

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin

    Retailer shade note: Tan skin with a golden undertone

    Medium confidence· Digital match

    View match
  21. #22 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W2 Toasty Toffee
    Shade match 75
    $52SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    64
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: medium tan with warm olive undertones

    Medium confidence· Digital match

    View match
  22. #23 · Clinique

    Stay-Matte Sheer Pressed Powder Foundation

    Stay Honey Wheat
    Shade match 78
    $41Ulta BeautyUlta Beauty$11 less (21%)

    Matches: Very close colourSame matte finishBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Matte · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin

    Medium confidence· Digital match

    View match
  23. #24 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W4 Hazel
    Shade match 74
    $52Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    64
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin

    Retailer shade note: medium tan with warm golden-olive undertones

    Medium confidence· Digital match

    View match

Showing 12 of 23 matches

Looking for a concealer in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 10 Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10 Tan

    • Very close colour
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Peanut Butter 6.7 Red

    • Very close colour
    • Medium · Cool undertone

    $31

    SephoraView at Sephora
  2. NARS Soft Matte Complete Concealer

    Chestnut

    NARS Soft Matte Complete Concealer, shade Chestnut

    • Very close colour
    • Medium · Cool undertone

    $36

    SephoraView at Sephora
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    380

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380

    • Very close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Fix Powder Plus Foundation in NW43, against Charlotte Tilbury Airbrush Flawless Foundation in 10 Cool. Every attribute compared, with its share of the score.

ComparedYour shade10 CoolClosest matchNW43Score
Shade match55% of overall98
Colour97#d99260#d79061Looks identicalColour difference 1.0 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall57
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NW43.

Same or better

  • $13 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy NW43

Best price
$39SephoraSephora
$13 less (25%)

Your shade $52 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.