Airbrush Flawless Foundation 10 Cool dupes and alternatives Charlotte Tilbury
4.3 (2,828)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
82
Wear & performance
67
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin
Retailer shade note: tan skin tones with red undertones
$15.99Ulta Beauty(product price)$36.01 less (69%)4.1 (9,493)
Matches: Near-identical swatch colour· Same matte finish· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
88
Finish & visual result
73
Wear & performance
78
Skin suitability
100
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim a skin-like finish
Differences: Neutral rather than cool undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
85
Wear & performance
51
Skin suitability
100
Very close colour · Matte · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
49
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
49
Skin suitability
100
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No long-wear claim
Score details
Shade match
81
Finish & visual result
88
Wear & performance
51
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Matches: Same matte finish· Both claim a blurring effect· No drying alcohol listed
Differences: Full rather than medium coverage· No skin-like finish claimed· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
82
Wear & performance
51
Skin suitability
100
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with a golden-neutral undertone
Matches: Near-identical swatch colour· Same matte finish· Both claim 24-hour wear
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
73
Wear & performance
88
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium deep with golden undertones
Matches: Very close colour· Same matte finish· Both claim 24-hour wear
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
73
Wear & performance
88
Skin suitability
40
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium deep with golden peach undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Olive rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
82
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with neutral-olive undertones
Matches: Very close colour· Both claim transfer resistance· Both claim colour stability
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
79
Finish & visual result
58
Wear & performance
85
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
82
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin
Retailer shade note: medium to dark w/ gold/peach/brown undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
77
Finish & visual result
82
Wear & performance
60
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: tan skin with warm, golden undertones
$42Ulta Beauty(product price)$10 less (19%)4.1 (385)
Matches: Very close colour· Both claim transfer resistance· Both claim colour stability
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
42
Wear & performance
89
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: medium tan with neutral to golden undertone for medium to light tan skin
$12.59$17.99Ulta Beauty$39.41 less (76%)4.2 (5,328)
Matches: Very close colour· Both claim a skin-like finish· Both claim 24-hour wear
Differences: Slightly warmer undertone· Radiant rather than matte finish· Full rather than medium coverage
Score details
Shade match
81
Finish & visual result
54
Wear & performance
74
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability
Differences: Slightly warmer undertone· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
82
Finish & visual result
79
Wear & performance
40
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
79
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/sensitive skin
Retailer shade note: Tan skin with a golden undertone
Matches: Very close colour· Both claim transfer resistance· Both claim a lightweight feel
Differences: Luminous rather than matte finish· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
86
Finish & visual result
38
Wear & performance
78
Skin suitability
100
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
79
Wear & performance
64
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: medium tan with warm olive undertones
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Light rather than medium coverage· No skin-like finish claimed
Score details
Shade match
78
Finish & visual result
73
Wear & performance
63
Skin suitability
60
Very close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for normal/sensitive skin
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No skin-like finish claimed· No blurring effect claimed
Score details
Shade match
74
Finish & visual result
79
Wear & performance
64
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/sensitive skin
Retailer shade note: medium tan with warm golden-olive undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
74
Finish & visual result
82
Wear & performance
60
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: tan skin with warm, peach undertones
Matches: Very close colour· Same matte finish· Claims not settling into lines
Differences: Slightly warmer undertone· Full rather than medium coverage· No skin-like finish claimed
Score details
Shade match
80
Finish & visual result
73
Wear & performance
49
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 10 Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Fix Powder Plus Foundation in NW43, against Charlotte Tilbury Airbrush Flawless Foundation in 10 Cool. Every attribute compared, with its share of the score.
ComparedYour shade10 CoolClosest matchNW43How they compareScore
Shade match55% of overall98
Colour60%97#d99260#d79061Looks identicalColour difference 1.0 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$7 less (13%)
