Medium tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
26 of 30 matches
Only showing matches made for normal skin.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$14 less (27%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Not marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: cool rose
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (13%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim colour stability
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability
Retailer shade note: for medium deep rich cool skin with a rosy hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Not marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: cool rose
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry skin
Retailer shade note: neutral beige
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$5.10 less (10%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$14 less (27%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: neutral peach
High confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: No skin-like finish claimedDoes not claim transfer resistanceDoes not claim colour stability
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephora$28 less (54%)Matches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: tan, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$13 less (25%)Matches: Near-identical swatch colourSame matte finishBoth claim 24-hour wear
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium deep with golden neutral undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephora$14 less (27%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/dry skin
Retailer shade note: for tan skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$12.50 less (24%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability
Retailer shade note: for medium deep rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sUlta Beauty(product price)$4 less (8%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $48 · product priceView at Ulta BeautyMacy's$48View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin
Retailer shade note: MD3.15 - medium-deep to deep with warm undertones
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty$48.11 less (93%)Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance
Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautySephora$13 less (25%)Matches: Very close colourSame cool undertoneNo drying alcohol listed
Differences: Natural rather than matte finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: tan with red undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty$40.01 less (77%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$10 less (19%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyTarget$37.41 less (72%)Matches: Same matte finishBoth claim a blurring effectNo drying alcohol listed
Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephora$13 less (25%)Matches: Very close colourSame matte finishBoth claim 24-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: medium deep with light golden undertones
High confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$10 less (19%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$12 less (23%)Matches: Near-identical swatch colourSame matte finishClaims not settling into lines
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for tan skin with warm neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: MD3.3 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for oily/sensitive skin
Retailer shade note: M3.15 - medium-deep to deep with warm undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)Costs $11 moreMatches: Very close colourBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Luminous rather than matte finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautySephora$13 less (25%)Matches: Very close colourNo drying alcohol listedAdds SPF 50
Differences: Neutral rather than cool undertoneNatural rather than matte finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: warm to neutral undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyShowing 12 of 25 matches
The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 12 Cool (Medium tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
12 Tan-Deep
$36
NW30
$30
Chestnut
Peanut Butter 6.7 Red
$31
400 Caramel
$15.99
32 Tan Bronze
$30
045 Tan
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible Cushion Foundation in 320 Cool, against Charlotte Tilbury Airbrush Flawless Foundation in 12 Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Cushion Foundation in 320 Cool.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
