Airbrush Flawless Foundation 12 Warm dupes and alternatives Charlotte Tilbury
Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
- Light0
- Medium0
- Full2
- Buildable0
Skin type
- Dry1
- Normal1
- Combination2
- Oily2
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 31 matches
Only showing matches in cream form.
- 8 matches have no formulation listed and are not shown.
Closest shade match: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Tan 400 W
The equivalent shade: scored on colour, depth and undertone only.

12 WarmChange shade
- 12 Cool
- 1 Cool
- 1 Neutral
- 2 Cool
- 2 Neutral
- 2 Warm
- 3 Cool
- 3 Neutral
- 3 Warm
- 4 Cool
- 4 Neutral
- 4 Warm
- 5 Cool
- 5 Neutral
- 5 Warm
- 6 Cool
- 6 Neutral
- 7 Cool
- 7 Neutral
- 6 Warm
- 7 Warm
- 8 Neutral
- 8 Warm
- 9 Cool
- 9 Neutral
- 9 Warm
- 10 Neutral
- 10 Warm
- 11 Neutral
- 10 Cool
- 12 Neutral
- 12 Warmcurrent shade
- 13 Cool
- 13 Neutral
- 11 Warm
- 14 Cool
- 14 Neutral
- 15 Neutral
- 15 Warm
- 16 Neutral
- 17 Cool
- 13 Warm
- 17 Neutral
- 16 Cool
- Shade match
- 98out of 100
- Colour
- 96
- Depth
- 99
- Undertone
- 100
Your shade $52 at Sephora · product price; shade not separately priced
Where to buy Tan 400 W
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Closest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Rich Honey
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

12 WarmChange shade
- 12 Cool
- 1 Cool
- 1 Neutral
- 2 Cool
- 2 Neutral
- 2 Warm
- 3 Cool
- 3 Neutral
- 3 Warm
- 4 Cool
- 4 Neutral
- 4 Warm
- 5 Cool
- 5 Neutral
- 5 Warm
- 6 Cool
- 6 Neutral
- 7 Cool
- 7 Neutral
- 6 Warm
- 7 Warm
- 8 Neutral
- 8 Warm
- 9 Cool
- 9 Neutral
- 9 Warm
- 10 Neutral
- 10 Warm
- 11 Neutral
- 10 Cool
- 12 Neutral
- 12 Warmcurrent shade
- 13 Cool
- 13 Neutral
- 11 Warm
- 14 Cool
- 14 Neutral
- 15 Neutral
- 15 Warm
- 16 Neutral
- 17 Cool
- 13 Warm
- 17 Neutral
- 16 Cool
- Overall match
- 82out of 100
- Shade (Shade match)
- 97
- Finish (Finish & visual result)
- 82
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 40
Your shade $52 at Sephora
Where to buy Rich Honey
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 12 Warm (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
12.5 Tan-Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 12.5 Tan-Deep
- Close colour
- Tan · Neutral · neutral golden undertone
$36
Closest concealers
Truffle

Salted Caramel 7.3 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden
- Very close colour
- Tan · Warm · golden undertone
$31
21W
Flax 8
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Flax 8
- Very close colour
- Tan · Olive · warm olive undertone
$39

NC45
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC45
- Very close colour
- Tan · Neutral undertone
$30

Medium Tan 4
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 4
- Close colour
- Tan · Warm · peach undertone
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Tan 400 W, against Charlotte Tilbury Airbrush Flawless Foundation in 12 Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Tan 400 W.
Same or better
- $36 less
- Near-identical swatch colour
- Same warm undertone
- Full rather than medium coverage
- No drying alcohol listed
- Adds SPF 30
Different
- Radiant finish instead of matte
- No skin-like finish claimed
- No blurring effect claimed
- Does not claim transfer resistance
- Does not claim colour stability
- Does not claim a lightweight feel
- Not marketed for sensitive skin
Ingredients (information only, not scored)
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Why the closest overall alternative works
IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey, against Charlotte Tilbury Airbrush Flawless Foundation in 12 Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Natural Matte Foundation in Rich Honey.
Same or better
- $13 less
- Near-identical swatch colour
- Same warm undertone
- Same matte finish
- Full rather than medium coverage
- Both claim a blurring effect
- No drying alcohol listed
- Adds SPF 40
Different
- No skin-like finish claimed
- No long-wear claim
- Does not claim transfer resistance
- Does not claim colour stability
- Does not claim a lightweight feel
- Not marketed for dry/normal/sensitive skin
Ingredients (information only, not scored)
13 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Tan 400 W
Your shade $52 at Sephora · product price; shade not separately priced
Closest overall alternative
IT Cosmetics CC+ Cream Natural Matte Foundation Rich Honey
Your shade $52 at Sephora
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.