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Airbrush Flawless Foundation 17 Cool dupes and alternatives Charlotte Tilbury

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Yves Saint Laurent All Hours Luminous Natural Matte Foundation 24H Longwear SPF 30 DC9

The equivalent shade and the most similar foundation overall.

Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
60
Shade match
96out of 100
Colour
95
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$65SephoraSephora
Costs $13 more

Your shade $52 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    47 Deep Neutral
    Shade match 84
    $38SephoraSephora$14 less (27%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for dry skin

    Retailer shade note: true neutral

    Medium confidence· Digital match

    View match
  2. Shade match 81
    $53SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageDoes not claim colour stabilityNot marketed for combination/dry skin

    Score details
    Shade match
    81
    Finish & visual result
    94
    Wear & performance
    79
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim colour stability · Not marketed for combination/dry skin

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  3. Shade match 79
    $53SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame matte finishBoth claim a skin-like finish

    Differences: Full rather than medium coverageDoes not claim colour stabilityNot marketed for combination/dry skin

    Score details
    Shade match
    79
    Finish & visual result
    94
    Wear & performance
    79
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim colour stability · Not marketed for combination/dry skin

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  4. #5 · Too Faced

    Born This Way Soft Matte Foundation

    Ganache
    Shade match 81
    $48SephoraSephora$4 less (8%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    51N FUDGE
    Shade match 75
    $25Ulta BeautyUlta Beauty(product price)$27 less (52%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    75
    Finish & visual result
    94
    Wear & performance
    78
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    115 Rich Ebony
    Shade match 79
    $14.99Ulta BeautyUlta Beauty(product price)$37.01 less (71%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 24-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  7. Shade match 70
    $45Ulta BeautyUlta Beauty$7 less (13%)

    Matches: Same matte finishBoth claim a skin-like finishBoth claim 24-hour wear

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    70
    Finish & visual result
    85
    Wear & performance
    89
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  8. #9 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    114 Rich Chocolate
    Shade match 76
    $9.90WalmartWalmart$42.10 less (81%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim 24-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    89
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/dry/sensitive skin

    Medium confidence· Digital match

    View match
  9. #10 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    Ebony - 390
    Shade match 74
    $18.99WalgreensWalgreens$33.01 less (63%)

    Matches: Same matte finishBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. Shade match 78
    $49Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Similar undertone (neutral vs cool)Same matte finishBoth claim 24-hour wear

    Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/sensitive skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep Cool
    Shade match 83
    $39SephoraSephora$13 less (25%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    83
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/normal/sensitive skin

    Medium confidence· Digital match

    View match
  12. #13 · Ulta Beauty Collection

    Complexion Crush Foundation

    Deep Warm
    Shade match 64
    $16Ulta BeautyUlta Beauty(product price)$36 less (69%)

    Matches: Same matte finishSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability

    Medium confidence· Digital match

    View match
  13. #14 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    9.5
    Shade match 73
    $39SephoraSephora$13 less (25%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneLight rather than medium coverage

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly lighter · Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: DARK TO DEEP WITH NEUTRAL UNDERTONES

    Medium confidence· Digital match

    View match
  14. #15 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    40 Walnut
    Shade match 77
    $6.83WalmartWalmart$45.17 less (87%)

    Matches: Similar undertone (neutral vs cool)Same matte finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Medium confidence· Digital match

    View match
  15. Shade match 66
    $60SephoraSephoraCosts $8 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    66
    Finish & visual result
    88
    Wear & performance
    63
    Skin suitability
    60

    Slight colour difference · Matte · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance

    Retailer shade note: deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 75
    $40SephoraSephora$12 less (23%)

    Matches: Same cool undertoneSame matte finishClaims not settling into lines

    Differences: Noticeably different swatch colourFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  17. #18 · Danessa Myricks Beauty

    Yummy Skin Blurring Balm Powder

    10
    Shade match 70
    $39SephoraSephora$13 less (25%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    70
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Light coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Does not claim colour stability · Not marketed for dry/sensitive skin

    Retailer shade note: DEEP WITH WARM UNDERTONES

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 17 Cool (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Nearest in this range
    • Rich deep · Neutral undertone

    $36

Closest concealers

  1. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Close colour
    • Rich deep · Neutral undertone

    $12.99

  2. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Close colour
    • Rich deep

    $15.99

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Close colour
    • Rich deep · Neutral undertone

    $38

  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Cool undertone

    $36

  6. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Deep 6N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Deep 6N

    • Slight colour difference
    • Rich deep · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Yves Saint Laurent All Hours Luminous Natural Matte Foundation 24H Longwear SPF 30 in DC9, against Charlotte Tilbury Airbrush Flawless Foundation in 17 Cool. Every attribute compared, with its share of the score.

ComparedYour shade17 CoolClosest matchDC9Score
Shade match55% of overall96
Colour95#4e2500#532908Looks identicalColour difference 1.5 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yves Saint Laurent All Hours Luminous Natural Matte Foundation 24H Longwear SPF 30 in DC9.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholListed (alcohol)Listed (alcohol denat.)
SPFNot listedSPF 30
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy DC9

Best price
$65SephoraSephora
Costs $13 more

Your shade $52 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.