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Airbrush Flawless Foundation 9 Cool dupes and alternatives Charlotte Tilbury

Medium light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol4Vegan2Cruelty-free1Oil-free0With SPF0Mineral, applied. Remove

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Only showing matches mineral-based.

  • 2 matches have no mineral claim listed and are not shown.

Closest shade matchClosest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 8WN

The equivalent shade and the most similar foundation overall.

Your shade
Charlotte Tilbury
9 CoolChange shade
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Medium coverage
The match
Kylie Cosmetics
8WN
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
Overall match
80out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
88
Wear (Wear & performance)
57
Skin (Skin suitability)
80
Shade match
82out of 100
Colour
93
Depth
97
Undertone
45
Medium confidence· Digital matchWhy it matches
Match price
$38Ulta BeautyUlta Beauty
$14 less (27%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Face Tape Full Coverage Foundation

    44H Tan Honey
    Shade match 78
    $42SephoraSephora$10 less (19%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    78
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: tan skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. #3 · Well People

    Skinforia Serum Foundation

    24 Light Medium Neutral
    Shade match 75
    $30TargetTarget$22 less (42%)

    Matches: Both claim a skin-like finishBoth claim a lightweight feelNo drying alcohol listed

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    80

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim colour stability · Not marketed for sensitive skin

    Low confidence· Digital match

    View match
  3. #4 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    4W2 Toasty Toffee
    Shade match 75
    $52Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame matte finishClaims not settling into lines

    Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    75
    Finish & visual result
    73
    Wear & performance
    57
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin

    Retailer shade note: medium tan with warm olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Charlotte Tilbury Airbrush Flawless Foundation 9 Cool (Medium light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    10 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 10 Tan

    • Looks identical
    • Medium light · Cool undertone

    $36

    SephoraView at Sephora

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    380

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 380

    • Looks identical
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5C

    • Close colour
    • Medium light · Cool · rosy undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Maybelline Fit Me Natural Finish Concealer

    040 Caramel

    Maybelline Fit Me Natural Finish Concealer, shade 040 Caramel

    • Very close colour
    • Medium light

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Close colour
    • Medium light · Neutral · neutral pink undertone

    $8

    Ulta BeautyView at Ulta Beauty
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Natural Blur Powder Foundation in 8WN, against Charlotte Tilbury Airbrush Flawless Foundation in 9 Cool. Every attribute compared, with its share of the score.

ComparedYour shade9 CoolClosest match8WNScore
Shade match55% of overall82
Colour93#df9b6c#e0a06fVery close colourColour difference 1.7 (0 is identical)
Depth97Medium lightMedium lightSameDepth difference: 1.9
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone45CoolNeutral · neutral goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall57
Longevity3524-hour wear12-hour wearDifferent12-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Natural Blur Powder Foundation in 8WN.

Same or better

  • $14 less
  • Very close colour
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel
  • No drying alcohol listed

Different

  • Slightly warmer undertone
  • No skin-like finish claimed
  • Does not claim transfer resistance
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy 8WN

Match price
$38Ulta BeautyUlta Beauty
$14 less (27%)

Your shade $52 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.