Medium light · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
TargetYour shade $44 at Sephora
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at Target
Walmart$16View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $44 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $10 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · No SPF
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $6 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for oily skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily skin · No SPF
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty$14 less (32%)Matches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Radiant rather than natural finishLight-medium rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light-medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Radiant rather than natural finish · Light-medium rather than medium coverage · No blurring effect claimed · Not marketed for normal/combination/oily skin
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
Alleyoop Sunsational Daily Skin Tint SPF 50 Tinted Mineral
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautyUlta Beauty(product price)$30 less (68%)Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly cooler undertoneRadiant rather than natural finishLight rather than medium coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No SPF
Medium confidence· Digital match
Revolution Beauty Superdewy Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)$4.50 less (10%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: for medium rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sSephoraCosts $2 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for combination skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination skin · No SPF
Retailer shade note: medium skin with neutral/rosy undertones
Medium confidence· Digital match
Lancôme Teint Idole Shape Stick Blurring Multi-Use Stick
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sSephora$46View at SephoraUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance · No SPF
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $25 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · No SPF
Retailer shade note: intense medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $1 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneRadiant rather than natural finishNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No SPF
Retailer shade note: medium-tan with warm golden undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No SPF
Retailer shade note: medium skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sSephoraCosts $6 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for oily skin · No SPF
Retailer shade note: Medium with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for medium rich neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyWalmart$34.88 less (79%)Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/oily skin
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at Walmart
CVS$11.89View at CVS
Walgreens$12.99View at WalgreensWalmart$18.24View at Walmart
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephora$5 less (11%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No SPF
Retailer shade note: beige with neutral undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$2 less (5%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination skin · No SPF
Retailer shade note: Medium with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$7 less (16%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination skin · No SPF
Retailer shade note: Medium skin with cool undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $6 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for oily skin · No SPF
Retailer shade note: Medium with warm undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (55%)Matches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No SPF
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephora$6 less (14%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · No SPF
Retailer shade note: for medium skin (Laura Geller's shade!)
Medium confidence· Digital match
Laura Geller Baked Balance-n-Glow Illuminating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$24.01 less (55%)Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · No SPF
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyTarget$14 less (32%)Matches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed · No SPF
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetWalmart$29.03 less (66%)Matches: Near-identical swatch colourSame neutral undertone
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraCosts $16 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Near-identical swatch colourBoth claim a blurring effectClaims 12-hour wear
Differences: Slightly cooler undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance · No SPF
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $16 moreMatches: Very close colourSame neutral undertoneClaims 24-hour wear
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$5 less (11%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmart$29.03 less (66%)Matches: Very close colourSame neutral undertone
Differences: Matte rather than natural finishBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · No SPF
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame natural finishClaims 12-hour wear
Differences: Slightly cooler undertoneLight rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Light rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Ciele tint & PROTECT medium coverage serum foundation 05 | Medium (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 07 N
$32
Warm Beige
$36
130
$12.99
330N
$24
N8
$16.99
Suede 6.6
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude, against Ciele tint & PROTECT medium coverage serum foundation in 05 | Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 10 Nude.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 18N Hawthorn, against Ciele tint & PROTECT medium coverage serum foundation in 05 | Medium. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 18N Hawthorn.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 10 Nude
TargetYour shade $44 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 18N Hawthorn
SephoraYour shade $44 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
