Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
22 of 31 matches
Only showing matches with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $39 at Ulta Beauty
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at Target
Walgreens$15.99View at Walgreens
CVS$15.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $39 at Ulta Beauty · product price; shade not separately priced
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$1 less (3%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Retailer shade note: deep with neutral, subtle warm undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy's
SephoraCosts $13 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: medium tan with neutral red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy's
AmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $15 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $0.50 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Retailer shade note: for medium deep warm skin with a golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta Beauty$19 less (49%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyTarget$24.01 less (62%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVSUlta Beauty(product price)$25 less (64%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: true beige with a warm undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$32.01 less (82%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: medium tan with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for combination/dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for combination/dry skin
Retailer shade note: for tan skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$1 less (3%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage
Retailer shade note: medium with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $13 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sSephoraCosts $3 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan to deep skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$25 less (64%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Target$13.49 · out of stockView at TargetUlta Beauty$14View at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $15 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: dark w/ peach/pink undertones
Medium confidence· Digital match
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame matte finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed
Retailer shade note: medium tan with warm red undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly cooler undertoneFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: medium mahogany with rosy undertones for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sWalmart$24.03 less (62%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry skin
Medium confidence· Digital match
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetWalgreens$15.99View at WalgreensCVS$15.99View at CVSSephoraCosts $3 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan to deep skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 20 matches
The closest shade to Clinique Acne Solutions Liquid Makeup Foundation CN 78 Nutty (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 7.8 N
$32
4 Neutral
$42
4N
$38
Caramel Corn 5.1 Neutral
$31
8
$42
385
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 16 Natural Beige, against Clinique Acne Solutions Liquid Makeup Foundation in CN 78 Nutty. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 16 Natural Beige.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B110, against Clinique Acne Solutions Liquid Makeup Foundation in CN 78 Nutty. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in B110.
8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 16 Natural Beige
WalmartYour shade $39 at Ulta Beauty
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation B110
Ulta BeautyYour shade $39 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
