Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: Medium rather than full coverage· Does not claim colour stability· Not marketed for oily skin
Score details
Shade match
92
Finish & visual result
74
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for very fair skin with rosy neutral undertones
Matches: Very close colour· Same neutral undertone· Claims not settling into lines
Differences: Radiant rather than natural finish· Buildable rather than full coverage· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
67
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Same natural finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
82
Wear & performance
51
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/dry/oily skin · Contains drying alcohol
The closest shade to Clinique Beyond Perfecting Foundation + Concealer CN 32 Buttermilk (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla, against Clinique Beyond Perfecting Foundation + Concealer in CN 32 Buttermilk. Every attribute compared, with its share of the score.
ComparedYour shadeCN 32 ButtermilkClosest shade match730 IslaHow they compareScore
Shade match55% of overall97
Colour60%95#f2c9a9#ecc5a8Looks identicalColour difference 1.4 (0 is identical)
Depth15%96FairFairSameDepth difference: 2.2
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Overall match 86/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 415 Rose Ivory, against Clinique Beyond Perfecting Foundation + Concealer in CN 32 Buttermilk. Every attribute compared, with its share of the score.
ComparedYour shadeCN 32 ButtermilkClosest overall alternative415 Rose IvoryHow they compareScore
Shade match55% of overall92
Colour60%94#f2c9a9#ecc8acVery close colourColour difference 1.6 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 91/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
Sephora$2 less (5%)
