Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same natural finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
74
Wear & performance
70
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol
$16Ulta Beauty(product price)$25 less (61%)4.3 (699)
Matches: Same neutral undertone· Same natural finish· Claims a blurring effect
Differences: Slightly deeper· Medium rather than full coverage· No long-wear claim
Score details
Shade match
80
Finish & visual result
81
Wear & performance
40
Skin suitability
84
Close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Differences: Slightly lighter· Medium rather than full coverage· No long-wear claim
Score details
Shade match
75
Finish & visual result
82
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same natural finish· Claims a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Slightly warmer undertone· Medium rather than full coverage
Score details
Shade match
70
Finish & visual result
74
Wear & performance
70
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Medium rather than full coverage · Does not claim colour stability · Not marketed for oily skin · Contains drying alcohol
$16Ulta Beauty(product price)$25 less (61%)4.2 (561)
Matches: Same neutral undertone· Claims a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
82
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same neutral undertone· Claims a skin-like finish· Claims a blurring effect
Differences: Matte rather than natural finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
82
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Similar undertone (cool vs neutral)· Claims a skin-like finish· Claims a blurring effect
Differences: Slightly lighter· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
81
Finish & visual result
52
Wear & performance
53
Skin suitability
84
Close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Contains listed fragrance
Matches: Similar undertone (cool vs neutral)· Claims a blurring effect
Differences: Slightly lighter· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
77
Finish & visual result
62
Wear & performance
55
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Medium rather than full coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for fair to light skin tones with rosy undertones
$39Ulta Beauty(product price)$2 less (5%)4.3 (1,754)
Matches: Same neutral undertone· Claims a blurring effect· Both claim a lightweight feel
Differences: Matte rather than natural finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
75
Finish & visual result
62
Wear & performance
55
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
$16Ulta Beauty(product price)$25 less (61%)4.2 (561)
Matches: Claims a skin-like finish· Claims a blurring effect· Claims not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
73
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same natural finish· Claims a skin-like finish· Claims a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
70
Finish & visual result
67
Wear & performance
51
Skin suitability
33
Close colour · Natural · Medium coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for normal/oily skin
Retailer shade note: Light to light-medium with peach undertones
The closest shade to Clinique Beyond Perfecting Foundation + Concealer WN 76 Toasted Wheat (Medium · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Cool, against Clinique Beyond Perfecting Foundation + Concealer in WN 76 Toasted Wheat. Every attribute compared, with its share of the score.
ComparedYour shadeWN 76 Toasted WheatClosest shade matchTan CoolHow they compareScore
Shade match55% of overall93
Colour60%96#bc9581#bb947dLooks identicalColour difference 1.3 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.7
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Overall match 76/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Chanel LES BEIGES Water-Fresh Complexion Touch in B50, against Clinique Beyond Perfecting Foundation + Concealer in WN 76 Toasted Wheat. Every attribute compared, with its share of the score.
ComparedYour shadeWN 76 Toasted WheatClosest overall alternativeB50How they compareScore
Shade match55% of overall91
Colour60%92#bc9581#bc9079Very close colourColour difference 2.0 (0 is identical)
Overall match 85/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$38 less (93%)
Sephora
Target
