Mauve · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $29 at Ulta Beauty · product price; shade not separately priced · lowest price $9.82 at Walmart
Maybelline SuperStay Matte Ink Liquid Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$9.82View at Walmart
Targetfrom $9.89 · product priceView at Target
CVS$12.49View at CVSUlta Beautyfrom $12.99 · product priceView at Ulta BeautyThe most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Ulta BeautyYour shade $29 at Ulta Beauty · product price; shade not separately priced
Buxom Full-On Plumping Lip Cream
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
CVS$20.01 less (69%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourRose rather than mauve
Slight colour difference
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
CVS$8.99View at CVS
SephoraCosts $7 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourRose rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: mauve rose
Medium confidence· Digital match
NARS Afterglow Lipstick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyUlta Beauty(product price)$16.51 less (57%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Noticeably different swatch colourLighterPink rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve
Retailer shade note: frosted blue pink
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartTarget$7.99View at TargetUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta Beauty$17 less (59%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourPurple rather than mauve
Slight colour difference · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than mauve
Retailer shade note: dusty purple
Medium confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephora$6 less (21%)Matches: Same cool undertone
Differences: Noticeably different swatch colourDoes not claim hydration
Visibly different colour · Opaque
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Does not claim hydration
Retailer shade note: rosy mauve
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Cream Color Drip Lip Cream
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$17.01 less (59%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Noticeably different swatch colourDeeper24-hour wear rather than not listed (longevity)
Visibly different colour
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · 24-hour wear rather than not listed (longevity)
Medium confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$8.69View at TargetUlta Beauty$11.99View at Ulta BeautySephora$13 less (45%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourRose rather than mauveLong-wearing rather than not listed (longevity)
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Sephora Collection About That Shine Sheer Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephora$4 less (14%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourDeeper12-hour wear rather than not listed (longevity)
Visibly different colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · 12-hour wear rather than not listed (longevity)
Retailer shade note: mauve
Medium confidence· Digital match
Rare Beauty Soft Pinch Lip Oil Stick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephora$4 less (14%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourPurple rather than mauveLong-wearing rather than not listed (longevity)
Visibly different colour · Shimmer · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Purple rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: light lavender with silver pearl
Medium confidence· Digital match
MAC Cosmetics Lustreglass Sheer-Shine Lipstick
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$17.01 less (59%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Noticeably different swatch colourDeeperRose rather than mauve
Visibly different colour
Ingredients (not scored): no ingredient list for one product
Differences: Noticeably different swatch colour · Deeper · Rose rather than mauve · 24-hour wear rather than not listed (longevity)
Medium confidence· Digital match
CoverGirl Outlast All-Day Lip Color With Topcoat
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonTarget$8.69View at TargetUlta Beauty$11.99View at Ulta BeautyUlta Beauty(product price)$16.01 less (55%)Matches: Claims transfer resistance
Differences: Noticeably different swatch colourWarm rather than cool undertonePink rather than mauve
Slight colour difference · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Warm rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: warm mid-tone pink
Medium confidence· Digital match
Maybelline SuperStay Ink Crayon Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$9.98View at WalmartTarget$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
Walgreens$13.99View at WalgreensUlta Beauty(product price)$17.01 less (59%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Visibly different colour
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonCVS$8.99View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Retailer shade note: sheer cool peony
Medium confidence· Digital match
Westman Atelier HydroBalm Sheer Tinted Lipstick with Peptides and Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraSephora$5 less (17%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)
Visibly different colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)
Retailer shade note: nude mauve
Medium confidence· Digital match
Rare Beauty Soft Pinch Tinted Lip Oil Stain
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraTarget$22.11 less (76%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourDeeperPurple rather than mauve
Visibly different colour
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Purple rather than mauve
Medium confidence· Digital match
Revlon Super Lustrous Lipstick
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$3 less (10%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeper
Visibly different colour
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: true mauve
Medium confidence· Digital match
Buxom Full-On Plumping Lip Cream
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)$16.51 less (57%)Matches: Claims transfer resistanceBoth claim hydration
Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone
Visibly different colour · Satin
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone
Retailer shade note: neutral light mauve
Medium confidence· Digital match
L'Oréal Paris Colour Riche Original Satin Lipstick
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$7.97View at WalmartTarget$7.99View at TargetCVS$9.99View at CVSUlta Beautyfrom $12.49 · product priceView at Ulta BeautyUlta BeautyCosts $3 moreMatches: Claims comfortBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Visibly different colour · Matte · Buildable
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Retailer shade note: neutral muted mauve
Medium confidence· Digital match
Lancôme Lip Idôle CuddleBlur Lip Velvet
Every store that sells this shade · prices as last checked
Ulta Beauty$32View at Ulta BeautyUlta Beauty(product price)$3 less (10%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Visibly different colour
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Retailer shade note: pink
Medium confidence· Digital match
Buxom Full-On Plumping Lip Cream
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (59%)Matches: Claims comfortBoth claim hydration
Differences: Noticeably different swatch colourDeeperNeutral rather than cool undertone
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Neutral rather than cool undertone · Pink rather than mauve
Retailer shade note: neutral pink with slight shimmer
Medium confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautyUlta Beauty$2 less (7%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Visibly different colour · Shimmer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Retailer shade note: shimmering hot pink
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Stix High-Shimmer Gloss Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyUlta Beauty$15.01 less (52%)Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve16-hour wear rather than not listed (longevity)
Visibly different colour · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · 16-hour wear rather than not listed (longevity)
Medium confidence· Digital match
Revlon ColorStay Overtime Lipcolor
Every store that sells this shade · prices as last checked
Target$10.29View at TargetUlta Beauty$13.99View at Ulta BeautyCVS$14.49View at CVSWalgreens$15.99View at WalgreensUlta Beauty(product price)$15.01 less (52%)Matches: Same cool undertoneClaims transfer resistanceClaims comfort
Differences: Noticeably different swatch colour16-hour wear rather than not listed (longevity)Does not claim hydration
Visibly different colour · Matte
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Retailer shade note: medium pink-mauve
Medium confidence· Digital match
L'Oréal Paris Colour Riche Intense Volume Matte Lipstick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyWalgreens$13.99View at WalgreensCVS$15.19View at CVSUlta Beauty(product price)$17 less (59%)Matches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourLighterPink rather than mauve
Visibly different colour · Shimmer · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than mauve
Retailer shade note: light rosy pink with shimmer
Medium confidence· Digital match
Ulta Beauty Collection Luxe Satin Lipstick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12 · product priceView at Ulta BeautySephora$4 less (14%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeperPink rather than mauve
Visibly different colour · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than mauve
Retailer shade note: cool mauvey pink
Medium confidence· Digital match
Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraSephoraCosts $19 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourNude rather than mauve10-hour wear rather than not listed (longevity)
Visibly different colour · Matte · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than mauve · 10-hour wear rather than not listed (longevity)
Retailer shade note: mauve nude
Medium confidence· Digital match
Valentino Spike Valentino Buttery Matte Lipstick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$3 less (10%)Matches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauveLong-wearing rather than not listed (longevity)
Visibly different colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: soft pink
Medium confidence· Digital match
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $7 moreMatches: Same cool undertoneClaims comfortBoth claim hydration
Differences: Noticeably different swatch colourRose rather than mauveLong-wearing rather than not listed (longevity)
Visibly different colour · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: dusty rose
Medium confidence· Digital match
NARS Afterglow Lipstick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty$36View at Ulta BeautyShowing 12 of 28 matches
Maybelline SuperStay Matte Ink Liquid Lipstick in Dreamer, against Clinique Dramatically Different Lipstick Shaping Lip Colour in Silvery Moon. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline SuperStay Matte Ink Liquid Lipstick in Dreamer.
Weighted ingredient similarity 1%. Ingredients only affect results through the filters.
Buxom Full-On Plumping Lip Cream in Lavender Cosmo, against Clinique Dramatically Different Lipstick Shaping Lip Colour in Silvery Moon. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Buxom Full-On Plumping Lip Cream in Lavender Cosmo.
Weighted ingredient similarity 4%. Ingredients only affect results through the filters.
Maybelline SuperStay Matte Ink Liquid Lipstick Dreamer
Ulta BeautyYour shade $29 at Ulta Beauty · product price; shade not separately priced · lowest price $9.82 at Walmart
Buxom Full-On Plumping Lip Cream Lavender Cosmo
Ulta BeautyYour shade $29 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
