Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same natural finish· Both claim long-wearing
Differences: Noticeably different swatch colour· Slightly lighter· Full rather than medium coverage
Score details
Shade match
70
Finish & visual result
81
Wear & performance
82
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Full rather than medium coverage · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: very fair with neutral undertones
Matches: Both claim long-wearing· Claims not settling into lines· Both claim a lightweight feel
Differences: Slightly deeper· Slightly warmer undertone· Luminous rather than natural finish
Score details
Shade match
70
Finish & visual result
60
Wear & performance
82
Skin suitability
50
Close colour · Luminous · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Luminous rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed
Retailer shade note: for fair warm skin with yellow undertones
$10.99Ulta Beauty(product price)$11.01 less (50%)4.1 (2,823)
Matches: Same natural finish· Both claim a lightweight feel
Differences: Noticeably different swatch colour· Slightly deeper· No blurring effect claimed
Score details
Shade match
67
Finish & visual result
82
Wear & performance
60
Skin suitability
0
Slight colour difference · Natural finish
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · No blurring effect claimed · No long-wear claim · Not marketed for normal/dry/oily skin
$12.99Ulta Beauty(product price)$9.01 less (41%)4.2 (11,365)
Matches: Very close colour· Claims not settling into lines
Differences: Slightly warmer undertone· Radiant rather than natural finish· No blurring effect claimed
Score details
Shade match
79
Finish & visual result
51
Wear & performance
40
Skin suitability
0
Very close colour · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for normal/dry/oily skin
The closest shade to Clinique Even Better All-Over Concealer + Eraser CN 08 Linen (Very fair · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Natural Finish Concealer in 011 Vanilla, against Clinique Even Better All-Over Concealer + Eraser in CN 08 Linen. Every attribute compared, with its share of the score.
ComparedYour shadeCN 08 LinenClosest shade match011 VanillaHow they compareScore
Shade match55% of overall82
Colour60%85#f5d5a9#fcdbb7Close colourColour difference 3.0 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared82
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%—not comparableMediumNot listedNot comparedCoverage not listed for one product
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Normal, dry, oilySensitiveMarketed for different skin types
Overall match 75/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Vanilla, against Clinique Even Better All-Over Concealer + Eraser in CN 08 Linen. Every attribute compared, with its share of the score.
ComparedYour shadeCN 08 LinenClosest overall alternativeVanillaHow they compareScore
Shade match55% of overall78
Colour60%70#f5d5a9#fbd4b3Close colourColour difference 5.0 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 78/100Shade match 78/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $10 more
