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Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Medium Cool 5 dupes and alternatives Clinique

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 266C

The equivalent shade and the most similar foundation overall.

Overall match
87out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
72
Wear (Wear & performance)
79
Skin (Skin suitability)
60
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Ulta Beauty

SephoraView at Sephora

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $41Ulta BeautyUlta Beauty(product price)$8 less (16%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    81
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: tan cool

    Medium confidence· Digital match

    View match
  2. Shade match 89
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Olive rather than cool undertoneMedium rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Olive rather than cool undertone · Medium rather than light coverage · Does not claim colour stability · Not marketed for dry skin · No SPF

    Retailer shade note: medium (cool olive)

    Medium confidence· Digital match

    View match
  3. #4 · Nudestix

    Tinted Cover Foundation

    NUDE 7
    Shade match 90
    $19$38SephoraSephora$30 less (61%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · No SPF

    Retailer shade note: medium/deep neutral cool

    Medium confidence· Digital match

    View match
  4. #5 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    34 Light Medium
    Shade match 97
    $56Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: light medium with cool pink undertones

    High confidence· Digital match

    View match
  5. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium To Tan Cool
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$33 less (67%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  6. #7 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Light To Medium Cool
    Shade match 95
    $16Ulta BeautyUlta Beauty(product price)$33 less (67%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  7. #8 · Dior

    Forever Hydra Nude Foundation

    3CR Cool Rosy
    Shade match 95
    $60Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    38
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: medium skin with pink undertones

    Medium confidence· Digital match

    View match
  8. #9 · Hourglass

    Ambient Soft Glow Foundation

    7.5
    Shade match 89
    $60SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: light medium with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $48Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneFull rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: Medium - Neutral with cool undertones

    High confidence· Digital match

    View match
  10. #11 · Hourglass

    Ambient Soft Glow Foundation

    8
    Shade match 88
    $60SephoraSephoraCosts $11 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: light medium with neutral undertones

    High confidence· Digital match

    View match
  11. #12 · Well People

    Skinforia Serum Foundation

    28 Medium Neutral
    Shade match 87
    $21$30Ulta BeautyUlta Beauty$28 less (57%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    High confidence· Digital match

    View match
  12. #13 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Medium Deep Neutral Cool 310
    Shade match 95
    $45SephoraSephora$4 less (8%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Medium Deep with pink peach undertones

    High confidence· Digital match

    View match
  13. Shade match 86
    $38SephoraSephora$11 less (22%)

    Matches: Very close colourSame light coverageBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    89
    Skin suitability
    28

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim colour stability · Not marketed for combination/oily skin · No SPF

    Retailer shade note: light medium, neutral to cool

    Medium confidence· Digital match

    View match
  14. #15 · Youngblood

    Loose Mineral Foundation

    Rose Beige
    Shade match 97
    $50Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSame cool undertoneBoth claim a lightweight feel

    Differences: Buildable rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    80
    Wear & performance
    51
    Skin suitability
    0

    Looks identical · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/dry/oily skin · No SPF

    Retailer shade note: tan shade, cool undertone

    Medium confidence· Digital match

    View match
  15. #16 · CoverGirl

    Clean Fresh Skin Milk Foundation

    Tan 580
    Shade match 86
    $8.74$12.49Ulta BeautyUlta Beauty$40.26 less (82%)

    Matches: Very close colourSame light coverageBoth claim not settling into lines

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    76
    Wear & performance
    66
    Skin suitability
    90

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  16. Shade match 87
    $39.50Ulta BeautyUlta Beauty$9.50 less (19%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  17. #18 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    Classic Tan
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$30.01 less (61%)

    Matches: Near-identical swatch colourSame natural finish

    Differences: Medium rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    90

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  18. Shade match 86
    $39.50SephoraSephora$9.50 less (19%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium-tan neutral skin with subtle rosy undertones

    High confidence· Digital match

    View match
  19. Shade match 94
    $22Ulta BeautyUlta Beauty$27 less (55%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    74
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: medium rich cool skin with a rosy hue

    Medium confidence· Digital match

    View match
  20. #21 · Revolution Beauty

    Skin Silk Serum Foundation

    F12
    Shade match 93
    $15Ulta BeautyUlta Beauty(product price)$34 less (69%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same light coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: For tan skin tones with a cool neutral undertone

    Medium confidence· Digital match

    View match
  21. #22 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    15N Incredible
    Shade match 90
    $47Ulta BeautyUlta Beauty$2 less (4%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · No SPF

    Retailer shade note: light-medium neutral

    Medium confidence· Digital match

    View match
  22. Shade match 86
    $50SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Medium-deep with neutral undertones

    High confidence· Digital match

    View match
  23. #24 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW25
    Shade match 95
    $46Ulta BeautyUlta Beauty(product price)$3 less (6%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishFull rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    47
    Wear & performance
    79
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · Does not claim colour stability · No SPF

    Retailer shade note: rosy beige with rosy undertone for light to medium skin

    High confidence· Digital match

    View match
  24. Shade match 89
    $69Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame light coverage

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: dark-medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  25. Shade match 86
    $50SephoraSephoraCosts $1 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    28

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin · No SPF

    Retailer shade note: Medium with neutral undertones

    High confidence· Digital match

    View match
  26. Shade match 85
    $48SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    72
    Wear & performance
    79
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Not marketed for dry skin · No SPF

    Retailer shade note: for light medium skintones with neutral undertones

    High confidence· Digital match

    View match
  27. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame light coverage

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    84

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Retailer shade note: intense medium shade, neutral undertone

    Medium confidence· Digital match

    View match
  28. #29 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    15 N
    Shade match 89
    $48SephoraSephora$1 less (2%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with neutral undertone

    High confidence· Digital match

    View match
  29. Shade match 87
    $43Ulta BeautyUlta Beauty$6 less (12%)

    Matches: Very close colourSame natural finishBoth claim 16-hour wear

    Differences: Neutral rather than cool undertoneFull rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · No SPF

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  30. #31 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    3R44 - Cool Amber
    Shade match 96
    $49SephoraSephoraSame price

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Radiant rather than natural finishMedium rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · No SPF

    Retailer shade note: for medium to tan skin with rosy undertones

    Medium confidence· Digital match

    View match
  31. #32 · TIRTIR

    Mask Fit Red Cushion

    34C AMBER
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)$24 less (49%)

    Matches: Near-identical swatch colourSame cool undertoneClaims transfer resistance

    Differences: Matte rather than natural finishFull rather than light coverageDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    39
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: medium deep with cool undertone

    High confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Medium Cool 5 (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Clinique Even Better All-Over Concealer + Eraser

    CN 74 Beige

    Clinique Even Better All-Over Concealer + Eraser, shade CN 74 Beige

    • Slight colour difference
    • Light medium · Neutral · neutral pink undertone

    $22

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    350C

    Rare Beauty Liquid Touch Brightening Concealer, shade 350C

    • Very close colour
    • Medium light · Cool · pink undertone

    $24

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sienna 6.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sienna 6.5

    • Very close colour
    • Medium · Cool · rosy undertone

    $39

  3. Tarte Shape Tape Full Coverage Matte Concealer

    38N medium-tan neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 38N medium-tan neutral

    • Very close colour
    • Medium light · Cool undertone

    $32

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

  5. e.l.f. Cosmetics Hydrating Camo Concealer

    Deep Cinnamon

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Deep Cinnamon

    • Very close colour
    • Medium · Cool · rosy undertone

    $8

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 266C, against Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 5. Every attribute compared, with its share of the score.

ComparedYour shadeLight Medium Cool 5Closest match266CScore
Shade match55% of overall98
Colour97#cb9a7a#ce9d7cLooks identicalColour difference 0.9 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.5
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish100NaturalNaturalSameSame natural finish
Coverage60LightMediumSome differenceMedium coverage rather than light
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall79
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 87/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 266C.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Claims a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Medium rather than light coverage
  • Not marketed for dry skin
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 45Not listed
OverlapBoth water-based; silicone high vs high

Where to buy 266C

Best price
$48SephoraSephora
$1 less (2%)

Your shade $49 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.