Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
81
Wear & performance
70
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
70
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
$14Ulta Beauty(product price)$25 less (64%)3.5 (10)
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
81
Wear & performance
70
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: fair shade with neutral undertones
The closest shade to Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation CN 20 Fair (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Skinforia Serum Foundation in 14 Fair Neutral, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 20 Fair. Every attribute compared, with its share of the score.
ComparedYour shadeCN 20 FairClosest match14 Fair NeutralHow they compareScore
Shade match55% of overall95
Colour60%97#eec5a8#f0c4a7Looks identicalColour difference 0.9 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$18 less (46%)
Sephora
