Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Same natural finish
Differences: No blurring effect claimed· Does not claim colour stability· Not marketed for normal/combination skin
Score details
Shade match
93
Finish & visual result
89
Wear & performance
70
Skin suitability
33
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for normal/combination skin · Contains listed fragrance · No SPF
$29Ulta Beauty(product price)$10 less (26%)4.6 (558)
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Both claim long-wearing
Differences: Natural matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
72
Wear & performance
63
Skin suitability
90
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: Very Fair with Cool Pink Undertones
Matches: Very close colour· Both claim a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
89
Finish & visual result
81
Wear & performance
70
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
70
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
$14Ulta Beauty(product price)$25 less (64%)3.5 (10)
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
84
Finish & visual result
81
Wear & performance
70
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Differences: Natural matte rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: fair shade with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim long-wearing
Differences: Radiant rather than natural finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
55
Wear & performance
70
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Very Fair, neutral undertones
$24Ulta Beauty(product price)$15 less (38%)4.3 (6,617)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
55
Wear & performance
63
Skin suitability
84
Looks identical · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: for very very light skin w/ neutral undertones
Matches: Very close colour· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
55
Wear & performance
80
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Matches: Very close colour· Both claim long-wearing
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
55
Wear & performance
80
Skin suitability
84
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
The closest shade to Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation CN 20 Fair (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 20 Fair. Every attribute compared, with its share of the score.
ComparedYour shadeCN 20 FairClosest shade match730 IslaHow they compareScore
Shade match55% of overall99
Colour60%98#eec5a8#ecc5a8Looks identicalColour difference 0.6 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.3
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Overall match 82/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 1C, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 20 Fair. Every attribute compared, with its share of the score.
ComparedYour shadeCN 20 FairClosest overall alternative1CHow they compareScore
Shade match55% of overall93
Colour60%95#eec5a8#edc8abLooks identicalColour difference 1.4 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 91/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$18 less (46%)
