Light · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $39 at Sephora
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No SPF
Retailer shade note: light with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sSephoraCosts $5 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty$44View at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Does not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim colour stability
Retailer shade note: Light with subtle pink undertones
High confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $13 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim colour stabilityNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim colour stability · No SPF
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Does not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim colour stability
Retailer shade note: Very Light with pink undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)$31 less (79%)Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: light with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $9 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Does not claim colour stabilityNot marketed for dry skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: fair with cool undertone
High confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$1 less (3%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: fair with cool neutral undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sSephoraCosts $17 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNot marketed for combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for combination skin · No SPF
Retailer shade note: very light with cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Does not claim colour stability
Retailer shade note: Very light with neutral peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $14 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light with neutral pinky peach undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautyUlta Beauty(product price)$23 less (59%)Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
Differences: No long-wear claimDoes not claim colour stabilityNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$7 less (18%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNot marketed for normal/combination skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for normal/combination skin · Contains listed fragrance · No SPF
Retailer shade note: neutral natural beige
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Does not claim colour stabilityNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim colour stability · No SPF
Retailer shade note: light neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light skin with neutral tones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin · No SPF
Retailer shade note: light skin with cool pink undertones
High confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $30 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No long-wear claimDoes not claim colour stabilityNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No long-wear claim · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: fair neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · No SPF
Retailer shade note: level-one light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$20.01 less (51%)Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $13 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim colour stabilityNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Does not claim colour stability · No SPF
Retailer shade note: fair medium with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNo blurring effect claimedDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · No SPF
Retailer shade note: light (cool olive)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta BeautyCosts $2 moreMatches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · No SPF
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $5 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim colour stability
Looks identical · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: warm peach
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light skin with neutral tones
High confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Does not claim colour stability
Retailer shade note: Light with yellow undertones
High confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $21 moreMatches: Near-identical swatch colourSame neutral undertone
Differences: Radiant rather than natural finishBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: light skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$20.51 less (53%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim colour stability
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$16.97View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (26%)Matches: Very close colourSimilar undertone (cool vs neutral)Both claim long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: Very Fair with Cool Pink Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation CN 52 Neutral (Light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
CN 40 Cream Chamois
$22
1.5
$42
22N light neutral
$32
Honey 1.7 Beige
$31
0.5 Neutral
$42
Sand 1.45
$39
14.5 Light Buff
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 52 Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla.
13 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 1C, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 52 Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 1C.
6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation 730 Isla
Ulta BeautyYour shade $39 at Sephora · product price; shade not separately priced
Makeup By Mario SurrealSkin Luminous Hydrating Foundation 1C
SephoraYour shade $39 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
