Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same natural finish
Differences: No blurring effect claimed· Does not claim colour stability· Not marketed for normal/combination skin
Score details
Shade match
93
Finish & visual result
89
Wear & performance
70
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for normal/combination skin · Contains listed fragrance · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
81
Wear & performance
70
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
70
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: Very Fair, neutral undertones
$14Ulta Beauty(product price)$25 less (64%)3.5 (10)
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural finish· Buildable rather than medium coverage
Score details
Shade match
83
Finish & visual result
81
Wear & performance
70
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
63
Skin suitability
50
Looks identical · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
63
Skin suitability
50
Looks identical · Radiant · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: Very Fair, Neutral Undertones
The closest shade to Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation CN 18 Cream Whip (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect Blur Out Skin Tint Stick in 002, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 18 Cream Whip. Every attribute compared, with its share of the score.
ComparedYour shadeCN 18 Cream WhipClosest shade match002How they compareScore
Shade match55% of overall99
Colour60%99#efccb0#eeccb1Looks identicalColour difference 0.4 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
NARS Light Reflecting Foundation in Mont Blanc, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 18 Cream Whip. Every attribute compared, with its share of the score.
ComparedYour shadeCN 18 Cream WhipClosest overall alternativeMont BlancHow they compareScore
Shade match55% of overall93
Colour60%96#efccb0#f3d1b5Looks identicalColour difference 1.2 (0 is identical)
Depth15%96FairVery fairCloseDepth difference: 2.4
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared70
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 92/100Shade match 93/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $9 more
