Beautler.Your beauty butler

Even Better Makeup Broad Spectrum SPF 15 Foundation WN 115.5 Mocha dupes and alternatives Clinique

Medium tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Tan

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 300

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Well People

    Skinforia Serum Foundation

    32 Tan Neutral
    Shade match 94
    $21$30Ulta BeautyUlta Beauty$18 less (46%)

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than medium coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    90

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  2. Shade match 98
    $38Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishLight rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    90

    Looks identical · Matte · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Light rather than medium coverage · Does not claim colour stability · No SPF

    Retailer shade note: for deep to rich skin

    Medium confidence· Digital match

    View match
  3. Shade match 91
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Does not claim colour stability

    Retailer shade note: tan-dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  4. #6 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Neutral
    Shade match 90
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No long-wear claimDoes not claim colour stabilityNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $32SephoraSephora$7 less (18%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedDoes not claim colour stabilityNot marketed for normal/combination skin

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    33

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for normal/combination skin · Contains listed fragrance · No SPF

    Retailer shade note: neutral walnut

    Medium confidence· Digital match

    View match
  6. #8 · Kylie Cosmetics

    Natural Blur Powder Foundation

    9N
    Shade match 90
    $38Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishNo SPF

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    90

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · No SPF

    Retailer shade note: deep with neutral, subtle warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 33
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $7.90 more

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  8. #10 · Sigma Beauty

    Skin Perfector Hydrating Tint

    4 - Medium Beige
    Shade match 88
    $27.30$39Ulta BeautyUlta Beauty$11.70 less (30%)

    Matches: Very close colourSame natural finishBoth claim long-wearing

    Differences: Buildable rather than medium coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    33

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for dry/combination skin · No SPF

    Retailer shade note: beige

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $69Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: deep shade, golden undertone

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $69Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: deep shade, neutral undertone

    Medium confidence· Digital match

    View match
  11. #13 · Juvia's Place

    I am Magic Powder Foundation

    Cameroon - Tan 4
    Shade match 98
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    98
    Finish & visual result
    55
    Wear & performance
    70
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  12. Shade match 96
    $12.99Ulta BeautyUlta Beauty$26.01 less (67%)

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    90

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  13. Shade match 92
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: No blurring effect claimedDoes not claim colour stabilityNot marketed for normal skin

    Score details
    Shade match
    92
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for normal skin · No SPF

    Retailer shade note: deep - warm

    Medium confidence· Digital match

    View match
  14. #16 · L.A. Girl

    Pro Coverage Liquid Foundation

    Natural
    Shade match 88
    $10Ulta BeautyUlta Beauty$29 less (74%)

    Matches: Very close colourBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    90

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  15. Shade match 91
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · Contains listed fragrance · No SPF

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  16. #18 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N5.5 Neutral Medium Deep
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)$25.01 less (64%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimedNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Bare With Me Blur Tint Foundation

    09: Light Medium
    Shade match 91
    $14Ulta BeautyUlta Beauty(product price)$25 less (64%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · No SPF

    Retailer shade note: true beige with a warm undertone

    Medium confidence· Digital match

    View match
  18. #20 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Medium Cool
    Shade match 82
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  19. Shade match 87
    $14.50Ulta BeautyUlta Beauty$24.50 less (63%)

    Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    66
    Wear & performance
    80
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  20. Shade match 83
    $32SephoraSephora$7 less (18%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    33

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim colour stability · Not marketed for normal/combination skin · Contains listed fragrance · No SPF

    Retailer shade note: cool cinnamon

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW22
    Shade match 90
    $46Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Radiant rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Does not claim colour stability · No SPF

    Retailer shade note: warm beige with rosy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  22. #24 · Well People

    Skinforia Serum Foundation

    26 Medium Warm
    Shade match 80
    $30TargetTarget$9 less (23%)

    Matches: Similar undertone (warm vs neutral)Same natural finishClaims a skin-like finish

    Differences: Slightly lighterBuildable rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    90

    Colour not compared · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF

    Low confidence· Digital match

    View match
  23. Shade match 87
    $14.95Ulta BeautyUlta Beauty$24.05 less (62%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    80
    Skin suitability
    28

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim colour stability · Not marketed for dry/combination skin · No SPF

    Medium confidence· Digital match

    View match
  24. #26 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Sand
    Shade match 91
    $12.99Ulta BeautyUlta Beauty(product price)$26.01 less (67%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  25. #27 · Palladio Beauty

    Build + Blend Foundation Stick

    Almond
    Shade match 87
    $14.99Ulta BeautyUlta Beauty$24.01 less (62%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: No blurring effect claimedDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  26. Shade match 84
    $49Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Near-identical swatch colourSame natural finishClaims not settling into lines

    Differences: Slightly cooler undertoneLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    74
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly cooler undertone · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  27. Shade match 92
    $36SephoraSephora$3 less (8%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Claims a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF

    Retailer shade note: for deep tan skin with golden undertones

    Medium confidence· Digital match

    View match
  28. Shade match 80
    $14.59TargetTarget$24.41 less (63%)

    Matches: Both claim a blurring effectBoth claim long-wearing

    Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    66
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 115.5 Mocha (Medium tan · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $22

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Looks identical
    • Medium tan · Warm · golden undertone

    $42

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.0 Deep Tan

    • Looks identical
    • Medium tan · Warm undertone

    $30

  3. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Sand

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Sand

    • Looks identical
    • Medium tan

    $12

  4. CoverGirl TruBlend Undercover Concealer

    Golden Amber

    CoverGirl TruBlend Undercover Concealer, shade Golden Amber

    • Very close colour
    • Medium · Warm · golden undertone

    $12.99

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    410

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 410

    • Close colour
    • Medium · Warm · golden undertone

    $30

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Crumble 7.1 Neutral

    • Close colour
    • Medium tan · Neutral undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Tan, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 115.5 Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeWN 115.5 MochaClosest shade matchTanScore
Shade match55% of overall98
Colour97#bf8964#bb8762Looks identicalColour difference 1.0 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.4
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Tan.

Same or better

  • $26.01 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Full rather than medium coverage
  • Both claim a blurring effect

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 300, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 115.5 Mocha. Every attribute compared, with its share of the score.

ComparedYour shadeWN 115.5 MochaClosest overall alternative300Score
Shade match55% of overall90
Colour90#bf8964#be895dVery close colourColour difference 2.3 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 300.

Same or better

  • Very close colour
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance

Different

  • No blurring effect claimed
  • Does not claim colour stability
  • No SPF

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 15Not listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Tan

Best price
$12.99Ulta BeautyUlta Beauty
$26.01 less (67%)

Your shade $39 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 300

Best price
$44SephoraSephora
Costs $5 more

Your shade $39 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.