Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair skin with cool rosy undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
81
Wear & performance
70
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
70
Wear & performance
60
Skin suitability
84
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair skin with cool rosy undertones
Matches: Very close colour· Similar undertone (cool vs neutral)· Both claim a blurring effect
Differences: Matte rather than natural finish· Buildable rather than medium coverage· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
81
Wear & performance
60
Skin suitability
60
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol · No SPF
Retailer shade note: fair skin with cool rosy undertones
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Both claim a blurring effect
Differences: Matte rather than natural finish· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
66
Wear & performance
49
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
Retailer shade note: fair to light skin with a balance of warm & cool undertones
Matches: Near-identical swatch colour· Similar undertone (cool vs neutral)· Claims transfer resistance
Differences: Matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
55
Wear & performance
51
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance · No SPF
The closest shade to Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation CN 10 Alabaster (Fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Milani Conceal + Perfect Blur Out Skin Tint Stick in 002, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 10 Alabaster. Every attribute compared, with its share of the score.
ComparedYour shadeCN 10 AlabasterClosest shade match002How they compareScore
Shade match55% of overall96
Colour60%94#efcdb6#eeccb1Very close colourColour difference 1.6 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.6
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 110, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 10 Alabaster. Every attribute compared, with its share of the score.
ComparedYour shadeCN 10 AlabasterClosest overall alternative110How they compareScore
Shade match55% of overall92
Colour60%94#efcdb6#f0cfbcVery close colourColour difference 1.6 (0 is identical)
Depth15%98FairFairSameDepth difference: 1.0
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/dry/combination skin
Overall match 88/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
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