Very fair · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade and the most similar foundation overall.
SephoraYour shade $39 at Sephora
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: No SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No SPF
Retailer shade note: very fair with warm undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at Sephora
Macy's$54View at Macy's
Ulta Beauty(product price)$31 less (79%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonSephoraCosts $13 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Does not claim colour stabilityNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim colour stability · No SPF
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageDoes not claim colour stabilityNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim colour stability · Not marketed for combination skin · No SPF
Retailer shade note: Ultra Fair skin with neutral undertones
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraSephoraCosts $10 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Olive rather than neutral undertoneRadiant rather than natural finishDoes not claim colour stability
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Radiant rather than natural finish · Does not claim colour stability · Contains listed fragrance · No SPF
Retailer shade note: for very fair skin with olive undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sSephoraCosts $9 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Does not claim colour stabilityNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim colour stability · No SPF
Retailer shade note: fair with warm/yellow undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (79%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Walmart$8View at WalmartUlta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonSephoraCosts $5 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Slightly deeperNo blurring effect claimedDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: warm yellow
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (3%)Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Matte rather than natural finishNo SPF
Looks identical · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: fair with warm yellow undertones
High confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty$31 less (79%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: No blurring effect claimedDoes not claim colour stabilityNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonUlta Beauty$29.20 less (75%)Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · No SPF
Retailer shade note: fair or light skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNo SPF
Looks identical · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · No SPF
Retailer shade note: level-two fair with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45 · low stockView at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $7.90 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $17 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: fair with neutral undertones
High confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$56View at Ulta BeautyUlta Beauty(product price)Costs $7.90 moreMatches: Near-identical swatch colourBoth claim a blurring effectBoth claim long-wearing
Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains drying alcohol · No SPF
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautySephora$15 less (38%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNo blurring effect claimedDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $2 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Does not claim colour stabilityNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim colour stability · No SPF
Retailer shade note: fair warm
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty$20.51 less (53%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim colour stability
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · No SPF
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.49View at Ulta BeautyUlta BeautyCosts $16 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim colour stability
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: L0 - Very light with warm undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$55View at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$15 less (38%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability
Retailer shade note: neutral fair with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: fair neutral
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$14 less (36%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNo blurring effect claimedDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than neutral undertone · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: fair with olive undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$17 less (44%)Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Buildable rather than medium coverageNo blurring effect claimedNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · No SPF
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim colour stability
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim colour stability · Contains drying alcohol · No SPF
Retailer shade note: Fair to light warm undertone
Medium confidence· Digital match
Westman Atelier Vital Skin Medium Coverage Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$68View at SephoraSephoraCosts $1 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim colour stabilityNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol · No SPF
Retailer shade note: fair neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$20.01 less (51%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimedContains listed fragrance
Very close colour · Natural · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $13 moreMatches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage
Differences: Matte rather than natural finishContains drying alcoholNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol · No SPF
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSimilar undertone (warm vs neutral)Same natural finish
Differences: Buildable rather than medium coverageNo blurring effect claimedDoes not claim colour stability
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for combination skin · No SPF
Retailer shade note: Fair shade with warm undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Very close colourSimilar undertone (warm vs neutral)Both claim long-wearing
Differences: Radiant rather than natural finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed · No SPF
Retailer shade note: fair with golden undertone for pale to very light skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $9 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim colour stability · Not marketed for combination skin
Retailer shade note: Extra light with neutral undertones
Medium confidence· Digital match
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48View at Ulta BeautyShowing 12 of 30 matches
The closest shade to Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation WN 12 Meringue (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
WN 04 Bone
$22
Very Light 4
$22
1N00
$35
011 Vanilla
100
$12.99
Fair 1W
$31
4.5 Fair-Medium
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Haus Labs Triclone Skin Tech Medium Coverage Foundation in 030 Fair, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 12 Meringue. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Haus Labs Triclone Skin Tech Medium Coverage Foundation in 030 Fair.
10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
SephoraYour shade $39 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
