Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$29Ulta Beauty(product price)$10 less (26%)4.6 (558)
Matches: Very close colour· Similar undertone (cool vs neutral)· Both claim long-wearing
Differences: Natural matte rather than natural finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
72
Wear & performance
63
Skin suitability
90
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · No SPF
Retailer shade note: Very Fair with Cool Pink Undertones
The closest shade to Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation CN 52 Neutral (Light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I Am Magic Velvety Matte Foundation in 730 Isla, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 52 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeCN 52 NeutralClosest shade match730 IslaHow they compareScore
Shade match55% of overall96
Colour60%95#e5c1a5#ecc5a8Looks identicalColour difference 1.4 (0 is identical)
Depth15%96LightFairCloseDepth difference: 2.4
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Overall match 80/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 39, against Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in CN 52 Neutral. Every attribute compared, with its share of the score.
ComparedYour shadeCN 52 NeutralClosest overall alternative39How they compareScore
Shade match55% of overall94
Colour60%97#e5c1a5#e2c1a7Looks identicalColour difference 1.0 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.3
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Coverage30%60MediumFullSome differenceFull coverage rather than medium
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared85
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, combinationNormal, dry, oilyBoth marketed for normal/dry skin
Overall match 84/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $6 more
