Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $41 at Ulta Beauty · product price; shade not separately priced
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $41 at Ulta Beauty
Clinique Almost Powder Makeup SPF 18 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$3 less (7%)Matches: Very close colourSame matte finishSame light coverage
No material differences in the data we have.
Very close colour · Matte · Light coverage
Ingredients (not scored): 13% ingredient overlap
Retailer shade note: for fair to light skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta Beauty
SephoraCosts $12 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than light coverageContains listed fragrance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraSephoraCosts $12 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than light coverageContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than light coverage · Contains listed fragrance
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beauty(product price)Costs $28 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than light coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than light coverage · Contains listed fragrance
Retailer shade note: medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than light coverageDoes not claim a lightweight feelContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than light coverage · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light to medium skin with cool undertones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame matte finishSame light coverage
Differences: Not marketed for dry skin
Very close colour · Matte · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: light Medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Tinted Blur Balm Skin Tint
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beauty(product price)Costs $28 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly lighterBuildable rather than light coverageContains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Buildable rather than light coverage · Contains listed fragrance
Retailer shade note: light-medium shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than light coverageDoes not claim a lightweight feelNot marketed for dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than light coverage · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: light to medium skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $19 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than light coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (17%)Matches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural matte rather than matte finishBuildable rather than light coverage
Very close colour · Natural matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural matte rather than matte finish · Buildable rather than light coverage
Retailer shade note: light shade with neutral undertones
Medium confidence· Digital match
Temptu Perfect Canvas Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty$1 less (2%)Matches: Near-identical swatch colourSame light coverageBoth claim a lightweight feel
Differences: Natural rather than matte finishNo long-wear claimNot marketed for combination skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Not marketed for combination skin
Retailer shade note: medium neutral cool
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephora$9 less (22%)Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: neutral bronze
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephora$3 less (7%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry skin
Retailer shade note: fair-light (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $7 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$48View at SephoraUlta BeautyCosts $31 moreMatches: Near-identical swatch colourBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephora$3 less (7%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry skin
Retailer shade note: fair (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$9 less (22%)Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: neutral camel
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $7 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims colour stability
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$9 less (22%)Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: neutral taupe beige
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $7 moreMatches: Very close colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: light medium with cool undertones
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $6 moreMatches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for dry skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame light coverageBoth claim a lightweight feel
Differences: Natural rather than matte finishNo long-wear claimNot marketed for combination skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Not marketed for combination skin
Retailer shade note: medium neutral
Medium confidence· Digital match
Nudestix Tinted Cover Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (17%)Matches: Near-identical swatch colourClaims not settling into linesBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No long-wear claim
Retailer shade note: light blush medium with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta Beauty
Target$11 less (27%)Matches: Claims a skin-like finishBoth claim long-wearingBoth claim a lightweight feel
Differences: Natural rather than matte finishBuildable rather than light coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than light coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $7 moreMatches: Very close colourBoth claim long-wearingClaims colour stability
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin
Retailer shade note: light medium with cool undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $8 moreMatches: Very close colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than light coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $28 moreMatches: Near-identical swatch colourSame light coverageBoth claim long-wearing
Differences: Radiant rather than matte finishDoes not claim a lightweight feelContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium shade, rosy undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta BeautyCosts $31 moreMatches: Very close colourBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than light coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than light coverage · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)Costs $22 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance
Differences: Luminous rather than matte finishFull rather than light coverage
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than light coverage
Low confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to Clinique Stay-Matte Sheer Pressed Powder Foundation 01 Stay Buff (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2CR Cool Rosy
$42
Natural Beige
$36
05 Fair Peach
$32
3.5C
$38
300C
$24
Tone 5.3 C
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TP4 Sand, against Clinique Stay-Matte Sheer Pressed Powder Foundation in 01 Stay Buff. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TP4 Sand.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Clinique Almost Powder Makeup SPF 18 Foundation in 06 Deep, against Clinique Stay-Matte Sheer Pressed Powder Foundation in 01 Stay Buff. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Almost Powder Makeup SPF 18 Foundation in 06 Deep.
5 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TP4 Sand
Ulta BeautyYour shade $41 at Ulta Beauty · product price; shade not separately priced
Clinique Almost Powder Makeup SPF 18 Foundation 06 Deep
Ulta BeautyYour shade $41 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
