Very fair · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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14 of 31 matches
Only showing matches made for sensitive skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $43 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $43 at Ulta Beauty
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$2 less (5%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Light rather than medium coverage
Very close colour · Natural · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than medium coverage
Retailer shade note: fair with a neutral undertone
Medium confidence· Digital match
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy's
SephoraCosts $11 moreMatches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$29.01 less (67%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: No long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$24.01 less (56%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$1 less (2%)Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Claims not settling into lines
Differences: Radiant rather than natural finishBuildable rather than medium coverage
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: very fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephora$4 less (9%)Matches: Very close colourSimilar undertone (cool vs neutral)Same medium coverage
Differences: Radiant rather than natural finishNot marketed for combination skinContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Radiant rather than natural finish · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: very fair complexion with cool rosy undertone
Medium confidence· Digital match
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty$2 less (5%)Matches: Very close colourSame neutral undertoneSame natural finish
No material differences in the data we have.
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: fair neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautyUlta Beauty(product price)$24.01 less (56%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$3.50 less (8%)Matches: Very close colourSimilar undertone (cool vs neutral)Same natural finish
Differences: No long-wear claimNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Not marketed for oily skin
Retailer shade note: very fair cool skin with pink undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beauty$39.50View at Ulta BeautyUlta Beauty(product price)$24.01 less (56%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephora$9 less (21%)Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Not marketed for combination/dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for combination/dry/oily skin
Retailer shade note: pink undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$39.11 less (91%)Matches: Near-identical swatch colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyThe closest shade to Clinique Superbalanced Makeup Foundation 10 Alabaster (Very fair · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
120
$30
CN 18 Cream Whip
$22
W3
$16.99
Snow
$36
Affogato
NC10
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Super Stay Lumi-Matte Foundation in 112, against Clinique Superbalanced Makeup Foundation in 10 Alabaster. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Super Stay Lumi-Matte Foundation in 112.
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation in 12N Fair Neutral, against Clinique Superbalanced Makeup Foundation in 10 Alabaster. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 12N Fair Neutral.
8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Maybelline Super Stay Lumi-Matte Foundation 112
Ulta BeautyYour shade $43 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Tarte Timeless Hydrating Foundation 12N Fair Neutral
Ulta BeautyYour shade $43 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
