Light medium · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $43 at Ulta Beauty
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $43 at Ulta Beauty · product price; shade not separately priced
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $1 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: cool pink
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$5 less (12%)Matches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $5 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for oily skin
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $9 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination/oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $26 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light, neutral pink
Medium confidence· Digital match
Armani Beauty Luminous Silk Foundation
Every store that sells this shade · prices as last checked
Macy's$69View at Macy'sSephora$69View at SephoraUlta Beauty(product price)$14 less (33%)Matches: Near-identical swatch colourSimilar undertone (cool vs neutral)Both claim long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverage
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage
Retailer shade note: Light with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: level-two light with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily skin
Retailer shade note: warm
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$11 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination/oily skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: warm oat
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$33 less (77%)Matches: Very close colourBoth claim long-wearing
Differences: Radiant rather than natural finishFull rather than medium coverageContains listed fragrance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage · Contains listed fragrance
Low confidence· Digital match
L.A. Girl Pro Coverage Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautySephora$11 less (26%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination/oily skinContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: warm latte
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$24.01 less (56%)Matches: Near-identical swatch colourSame natural finishClaims transfer resistance
Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta BeautyCosts $12 moreMatches: Near-identical swatch colourSame natural finishAdds SPF 15
Differences: Full rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage
Low confidence· Digital match
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beauty$55View at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSimilar undertone (cool vs neutral)Same natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light skintones with cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily skin
Retailer shade note: light with medium warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $9 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination/oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$21 less (49%)Matches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNo long-wear claim
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyTarget$13 less (30%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$13 less (30%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Buildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $17 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Olive rather than neutral undertoneNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Olive rather than neutral undertone · Not marketed for dry skin
Retailer shade note: for light skintones with neutral olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $5 moreMatches: Near-identical swatch colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for light skintone with with neutral warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty(product price)$30.01 less (70%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$19 less (44%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Matte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: for light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonTarget$28.01 less (65%)Matches: Same natural finishSame medium coverage
Differences: Slightly deeperNo long-wear claimContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · No long-wear claim · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Radiant rather than natural finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than natural finish · Full rather than medium coverage
Retailer shade note: light beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance
Differences: Luminous rather than natural finishFull rather than medium coverage
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Full rather than medium coverage
Low confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish
Differences: Matte rather than natural finishFull rather than medium coverageContains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Contains drying alcohol
Retailer shade note: for light neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to Clinique Superbalanced Makeup Foundation 43 Nude Beige (Light medium · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4.75
$42
Medium 4
$22
Light 2C
$31
25.0 Medium Natural
$30
365 Cashew
$15.99
Light Beige
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Beyond Perfecting Powder Foundation + Concealer in 09 Neutral, against Clinique Superbalanced Makeup Foundation in 43 Nude Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Beyond Perfecting Powder Foundation + Concealer in 09 Neutral.
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Dior Forever Hydra Nude Foundation in 2N Neutral, against Clinique Superbalanced Makeup Foundation in 43 Nude Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Hydra Nude Foundation in 2N Neutral.
4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Clinique Beyond Perfecting Powder Foundation + Concealer 09 Neutral
Ulta BeautyYour shade $43 at Ulta Beauty
Dior Forever Hydra Nude Foundation 2N Neutral
Ulta BeautyYour shade $43 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
