Medium light · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
25 of 30 matches
Only showing matches without alcohol denat.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $43 at Ulta Beauty · lowest price $11.98 at Walmart
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beauty$15.99View at Ulta Beauty
CVS$15.99View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Target$13 less (30%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $6 moreMatches: Similar undertone (cool vs neutral)Same natural finishClaims not settling into lines
Differences: Light rather than medium coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Light rather than medium coverage
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Sephora$3 less (7%)Matches: Similar undertone (cool vs neutral)Same medium coverageClaims a blurring effect
Differences: Matte rather than natural finishNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$30.01 less (70%)Matches: Same neutral undertoneSame natural finishClaims not settling into lines
Differences: No long-wear claim
Close colour · Natural finish
Ingredients (not scored): 6% ingredient overlap
Differences: No long-wear claim
Retailer shade note: neutral light/medium
Low confidence· Digital match
Maybelline Lifter Stix Multi-Use Face Stick
Every store that sells this shade · prices as last checked
Target$9.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $6 moreMatches: Similar undertone (cool vs neutral)Same natural finishSame medium coverage
Differences: Not marketed for combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: very light with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sTarget$28.01 less (65%)Matches: Same natural finishSame medium coverage
Differences: No long-wear claimContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: No long-wear claim · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beauty(product price)$29.01 less (67%)Matches: Similar undertone (cool vs neutral)Same natural finishSame medium coverage
Differences: No long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonTarget$13 less (30%)Matches: Same natural finishClaims a skin-like finishBoth claim long-wearing
Differences: Slightly deeperSlightly warmer undertoneBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetTarget$28.41 less (66%)Matches: Claims a blurring effectBoth claim long-wearingAdds SPF 15
Differences: Slightly deeperMatte rather than natural finishFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetTarget$13 less (30%)Matches: Same neutral undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty$27 less (63%)Matches: Same neutral undertoneSame medium coverageClaims a lightweight feel
Differences: Slightly deeperMatte rather than natural finishNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty$23.01 less (54%)Matches: Similar undertone (cool vs neutral)Claims a skin-like finishClaims a blurring effect
Differences: Slightly deeperMatte rather than natural finishBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyUlta Beauty$33.90 less (79%)Matches: Same neutral undertone
Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautySephora$4 less (9%)Matches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephora$5 less (12%)Matches: Similar undertone (cool vs neutral)Same medium coverageClaims a skin-like finish
Differences: Slightly lighterMatte rather than natural finishNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty$33.90 less (79%)Matches: Same neutral undertone
Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautySephora$4 less (9%)Matches: Similar undertone (cool vs neutral)Claims a blurring effectClaims not settling into lines
Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: rosy beige with rosy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$4 less (9%)Matches: Same neutral undertoneClaims a blurring effectClaims not settling into lines
Differences: Matte rather than natural finishFull rather than medium coverageNot marketed for dry skin
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · Not marketed for dry skin
Retailer shade note: beige with neutral undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$4 less (9%)Matches: Similar undertone (cool vs neutral)Claims a blurring effectAdds SPF 40
Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$4 less (9%)Matches: Same neutral undertoneClaims a blurring effectAdds SPF 40
Differences: Matte rather than natural finishFull rather than medium coverageNo long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No long-wear claim · Not marketed for dry skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sTarget$28.41 less (66%)Matches: Claims a blurring effectBoth claim long-wearingAdds SPF 15
Differences: Slightly lighterMatte rather than natural finishFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $11 moreMatches: Similar undertone (cool vs neutral)Claims a blurring effectClaims transfer resistance
Differences: Slightly lighterMatte rather than natural finishBuildable rather than medium coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Buildable rather than medium coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$35 less (81%)Matches: Similar undertone (cool vs neutral)Same natural finishSame medium coverage
Differences: Described as medium, yours as fair
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium, yours as fair
Retailer shade note: medium with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as fair
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$18 less (42%)Matches: Similar undertone (cool vs neutral)Same natural finishSame medium coverage
Differences: Slightly lighterDescribed as medium, yours as fair
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Described as medium, yours as fair
Retailer shade note: medium with cool pink undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as fair
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyShowing 12 of 24 matches
The closest shade to Clinique Superbalanced Makeup Foundation 62 Porcelain Beige (Medium light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2C2
$34
Classic Beige
$12.99
035 Deep
395 Walnut
Light Tan
$12
32.0 Tan Bronze
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 130, against Clinique Superbalanced Makeup Foundation in 62 Porcelain Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 130.
9 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $43 at Ulta Beauty · lowest price $11.98 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
