Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
The closest shade to Clinique Superbalanced Makeup Foundation 90 Sand (Medium · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Laura Mercier Real Flawless Feather Matte Powder Foundation in 4C Canelé, against Clinique Superbalanced Makeup Foundation in 90 Sand. Every attribute compared, with its share of the score.
ComparedYour shade90 SandClosest shade match4C CaneléHow they compareScore
Shade match55% of overall95
Colour60%97#d79370#d9936dLooks identicalColour difference 0.9 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.2
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 81/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool, against Clinique Superbalanced Makeup Foundation in 90 Sand. Every attribute compared, with its share of the score.
ComparedYour shade90 SandClosest overall alternative35 Medium CoolHow they compareScore
Shade match55% of overall91
Colour60%92#d79370#de956cVery close colourColour difference 2.0 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 90/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$23.01 less (54%)
Sephora
