Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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12 of 33 matches
Only showing matches cruelty-free.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $40 at Ulta Beauty
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$28.03 less (70%)Matches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartSephoraSame priceMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: for light skin with cool undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$26 less (65%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverage
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyWalmart$24.87 less (62%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for very light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)$0.50 less (1%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim
Retailer shade note: for very light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta Beauty
Macy's$39.50View at Macy'sSephoraCosts $8 moreMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin
Retailer shade note: very fair with neutral to rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $9 moreMatches: Very close colourSame full coverageClaims a lightweight feel
Differences: Natural rather than matte finishNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for oily/sensitive skin
Retailer shade note: fair, warm undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $8 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: light tan with pink undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$48 · out of stockView at Ulta BeautyUlta Beauty(product price)$25 less (63%)Matches: Near-identical swatch colourClaims a skin-like finishClaims a lightweight feel
Differences: Radiant rather than matte finishLight rather than full coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No long-wear claim · Contains listed fragrance
Retailer shade note: For light skin tones with a warm neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautyThe closest shade to Clinique Superpowder Double Face Makeup Foundation Matte Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Willow 2.3
$39
Tiramisu
N12
$30
Honey
220C
1N0
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Illusion Luminous Glow Foundation SPF 30 in 1.5, against Clinique Superpowder Double Face Makeup Foundation in Matte Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Illusion Luminous Glow Foundation SPF 30 in 1.5.
3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Nude, against Clinique Superpowder Double Face Makeup Foundation in Matte Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Nude.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Hourglass Illusion Luminous Glow Foundation SPF 30 1.5
SephoraYour shade $40 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation Nude
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
