Beautler.Your beauty butler

Superpowder Double Face Makeup Foundation Matte Ivory dupes and alternatives Clinique

Light

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Revolution Beauty Skin Silk Serum Foundation F5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Clinique
Matte IvoryChange shade
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
The match
Revolution Beauty
F5
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$15Ulta BeautyUlta Beauty
$25 less (63%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 740 Marisol

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Clinique
Matte IvoryChange shade
Depth and undertone: Light
Finish and coverage: Matte · Full coverage
The match
Juvia's Place
740 Marisol
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
100
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F3N
    Shade match 90
    $14Ulta BeautyUlta Beauty(product price)$26 less (65%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    80
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: fair or light skin tones with a cool pink undertone

    Medium confidence· Digital match

    View match
  2. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Low confidence· Digital match

    View match
  3. Shade match 90
    $15.13WalmartWalmart$24.87 less (62%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: No long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    21C COOL IVORY
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Contains listed fragranceContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $45Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Contains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Contains drying alcohol

    Retailer shade note: for very light cool skin with a pink hue

    Medium confidence· Digital match

    View match
  6. #8 · Laura Geller

    Double Take Baked Full Coverage Foundation

    Porcelain
    Shade match 90
    $38SephoraSephora$2 less (5%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Not marketed for combination/dry skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Not marketed for combination/dry skin

    Retailer shade note: for pale to very fair skin

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    130 Medium Cool
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 90
    $39.50Ulta BeautyUlta Beauty(product price)$0.50 less (1%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim

    Retailer shade note: for very light neutral skin with a subtle yellow hue

    Medium confidence· Digital match

    View match
  9. #11 · Dior

    Forever Hydra Nude Foundation

    0N Neutral
    Shade match 91
    $60Ulta BeautyUlta BeautyCosts $20 more

    Matches: Near-identical swatch colour

    Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Foundation

    4 Cool
    Shade match 89
    $52SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    100

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Clinique Superpowder Double Face Makeup Foundation Matte Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Willow 2.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Willow 2.3

    • Looks identical
    • Light · Neutral undertone

    $39

  2. NARS Soft Matte Complete Concealer

    Tiramisu

    NARS Soft Matte Complete Concealer, shade Tiramisu

    • Looks identical
    • Light · Neutral undertone

    $36

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    N12

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade N12

    • Looks identical
    • Light · Neutral undertone

    $30

  4. NARS Radiant Creamy Concealer

    Honey

    NARS Radiant Creamy Concealer, shade Honey

    • Looks identical
    • Light · Cool undertone

    $36

  5. Rare Beauty Liquid Touch Brightening Concealer

    220C

    Rare Beauty Liquid Touch Brightening Concealer, shade 220C

    • Looks identical
    • Light · Cool undertone

    $24

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N0

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Skin Silk Serum Foundation in F5, against Clinique Superpowder Double Face Makeup Foundation in Matte Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeMatte IvoryClosest shade matchF5Score
Shade match55% of overall91
Colour98#edc0a3#ebc0a3Looks identicalColour difference 0.6 (0 is identical)
Depth100LightLightSameDepth difference: 0.2
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared21
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 67/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Skin Silk Serum Foundation in F5.

Same or better

  • $25 less
  • Near-identical swatch colour
  • Claims a skin-like finish
  • Claims a lightweight feel

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No long-wear claim
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedListed (hexyl cinnamal)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone moderate vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol, against Clinique Superpowder Double Face Makeup Foundation in Matte Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeMatte IvoryClosest overall alternative740 MarisolScore
Shade match55% of overall89
Colour96#edc0a3#f2c5a8Looks identicalColour difference 1.2 (0 is identical)
Depth96LightFairCloseDepth difference: 2.6
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 740 Marisol.

Same or better

  • $16 less
  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

Revolution Beauty Skin Silk Serum Foundation F5

Match price
$15Ulta BeautyUlta Beauty
$25 less (63%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 740 Marisol

Match price
$24Ulta BeautyUlta Beauty
$16 less (40%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.