Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
8 of 33 matches
Only showing matches with SPF.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
TargetYour shade $40 at Ulta Beauty
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Walmart$24.87 less (62%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No long-wear claim
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartUlta Beauty(product price)Costs $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for very light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta Beauty
Sephora$1 less (3%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: very fair with soft golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephora$1 less (3%)Matches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination/dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: very fair with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)$0.50 less (1%)Matches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageNo long-wear claim
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim
Retailer shade note: for very light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sSephoraCosts $20 moreMatches: Near-identical swatch colourClaims transfer resistanceClaims not settling into lines
Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: very fair, cool pink
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyThe closest shade to Clinique Superpowder Double Face Makeup Foundation Matte Ivory (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Willow 2.3
$39
Tiramisu
N12
$30
Honey
220C
1N0
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 1, against Clinique Superpowder Double Face Makeup Foundation in Matte Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 1.
3 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Light Tones, against Clinique Superpowder Double Face Makeup Foundation in Matte Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 in Light Tones.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Medium Cool 1
Ulta BeautyYour shade $40 at Ulta Beauty · product price; shade not separately priced
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15 Light Tones
TargetYour shade $40 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
