Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Ulta Beauty · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Ulta Beauty
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$16 less (40%)Matches: Very close colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: for light skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$15 less (38%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Contains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
SephoraSame priceMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $29 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sSephoraCosts $9 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for combination/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty(product price)Costs $29 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverageContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$1 less (3%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for combination/dry/sensitive skin
Retailer shade note: fair light with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $9 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Not marketed for combination/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for combination/sensitive skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $5 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Not marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Not marketed for dry/sensitive skin
Retailer shade note: fair to light skin tones with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sTarget$25.41 less (64%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Colour not compared · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $2 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: for very light cool skin with a subtle peach
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $18 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Light to medium, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: No long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$32 less (80%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at Target
Walgreens$8View at WalgreensWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $20 moreMatches: Near-identical swatch colourSame neutral undertone
Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance
Retailer shade note: light skin with neutral undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$11 less (28%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNatural matte rather than matte finishNot marketed for sensitive skin
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than matte finish · Not marketed for sensitive skin
Retailer shade note: Light with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Slightly warmer undertoneBuildable rather than full coverageContains listed fragrance
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Contains listed fragrance
Retailer shade note: medium shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$32 less (80%)Matches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyAmazon$8View at AmazonTarget$8View at TargetWalgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSSephoraCosts $4 moreMatches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily/sensitive skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $5 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin
Retailer shade note: fair to light skin tones with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)$24 less (60%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta BeautyCosts $20 moreMatches: Very close colourSame neutral undertone
Differences: Natural rather than matte finishMedium rather than full coverageContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Contains listed fragrance
Retailer shade note: light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for combination/sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/sensitive skin
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for combination/sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/sensitive skin
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta BeautyCosts $1 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Natural rather than matte finishNot marketed for combination/sensitive skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautyUlta Beauty$6 less (15%)Matches: Near-identical swatch colourSame neutral undertoneClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $10 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/oily skin
Retailer shade note: Light-medium with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: light beige with neutral undertone with light skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyShowing 12 of 30 matches
The closest shade to Clinique Superpowder Double Face Makeup Foundation Matte Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2
$42
Cedar 3.5
$39
Tone 5.8
$17
21.5 Medium Nude
$30
3N
$38
Medium 3N
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in N3 Neutral Light Medium, against Clinique Superpowder Double Face Makeup Foundation in Matte Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in N3 Neutral Light Medium.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 650 Alexandria, against Clinique Superpowder Double Face Makeup Foundation in Matte Neutral. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 650 Alexandria.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation N3 Neutral Light Medium
Ulta BeautyYour shade $40 at Ulta Beauty · lowest price $9.97 at Walmart
Juvia's Place I Am Magic Velvety Matte Foundation 650 Alexandria
Ulta BeautyYour shade $40 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
