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Jelly Much Gel Eyeshadow Stick Golden Coast dupes and alternatives ColourPop

Bronze · Warm · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade matchClosest overall alternative: Ulta Beauty Collection Solar Flare Gel Chrome Eyeshadow Helious

The equivalent shade and the most similar eyeshadow overall.

Your shade
ColourPop
Golden CoastChange shade
Colour family, undertone and depth: Bronze · Warm · Light
Finish and pigmentation: Glitter · Buildable
The match
Ulta Beauty Collection
Helious
Colour family, undertone and depth: Bronze · Warm · Light
Finish and pigmentation: Glitter
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish, pigmentation & format)
100
Wear (Wear & performance)
50
Comfort (Comfort & skin suitability)
50
Shade match
90out of 100
Colour
85
Depth
94
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$12.50Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $10 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth, undertone and colour family only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth, undertone and colour family only. Each row leads with its shade match; the overall match is beneath it.

  1. #2 · NYX Professional Makeup

    Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow

    Wow Cacao
    Overall 77
    $12Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same warm undertoneClaims comfort

    Differences: Liquid rather than stick (format)

    Score details
    Shade match
    87
    Finish, pigmentation & format
    76
    Wear & performance
    50
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Liquid rather than stick (format)

    Retailer shade note: bronze

    Medium confidence· Digital match

    View match
  2. #3 · Morphe

    ChromaPlus 12-Pan Eyeshadow Palette

    Flickering Sands

    Matched on pan 9

    Overall 59
    $23Ulta BeautyUlta BeautyCosts $13 more

    Matches: Near-identical swatch colour

    Differences: Golden rather than bronzeMatte rather than glitter (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    18
    Wear & performance
    40
    Comfort & skin suitability
    50

    Looks identical · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Golden rather than bronze · Matte rather than glitter (finish) · Opaque rather than buildable (pigmentation) · Palette rather than stick (format) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  3. #4 · RMS Beauty

    Eyelights Cream Eyeshadow

    Flare
    Overall 79
    $30Ulta BeautyUlta BeautyCosts $20 more

    Matches: Very close colourSame warm undertoneSame pigmentation: buildable

    Differences: Golden rather than bronzeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Metallic · Buildable

    Ingredients (not scored): 19% ingredient overlap

    Differences: Golden rather than bronze · Long-wearing rather than not listed (longevity)

    Retailer shade note: deep warm gold

    Medium confidence· Digital match

    View match
  4. #5 · Rare Beauty

    Warm Wishes Effortless Bronzer Stick

    Power Boost
    Overall 61
    $30SephoraSephoraCosts $20 more

    Matches: Very close colourClaims crease resistanceClaims waterproof

    Differences: Neutral rather than warm undertoneGolden rather than bronzeNatural rather than glitter (finish)

    Score details
    Shade match
    86
    Finish, pigmentation & format
    26
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Natural · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Golden rather than bronze · Natural rather than glitter (finish) · Sheer rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Sold as bronzer, rated here for use as eyeshadow (suited)

    Retailer shade note: true tan with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #3 Solar Flare & Lunar Veil
    Overall 83
    $38SephoraSephoraCosts $28 more

    Matches: Same warm undertoneSame finish: glitterSame format: stick

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Glitter

    Ingredients (not scored): 11% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: sunset bronze metallic with gold glimmer/ antique bronze foil with champagne sparkle

    Medium confidence· Digital match

    View match
  6. Overall 76
    $22SephoraSephoraCosts $12 more

    Matches: Same warm undertoneClaims waterproof

    Differences: Golden rather than bronzeOpaque rather than buildable (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Golden rather than bronze · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Retailer shade note: bronzed gold metal

    Medium confidence· Digital match

    View match
  7. #8 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Flash or Dash
    Overall 74
    $28SephoraSephoraCosts $18 more

    Matches: Same warm undertoneClaims crease resistanceClaims waterproof

    Differences: Golden rather than bronzeLiquid rather than stick (format)24-hour wear rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    76
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Metallic

    Ingredients (not scored): 17% ingredient overlap

    Differences: Golden rather than bronze · Liquid rather than stick (format) · 24-hour wear rather than not listed (longevity)

    Retailer shade note: light-gold champagne

    Medium confidence· Digital match

    View match
  8. #9 · Maybelline

    Shadow Drip Eye Tint Liquid Eye Shadow

    Brass Drip
    Overall 70
    $8.99Ulta BeautyUlta Beauty$1.01 less (10%)

    Matches: Same warm undertoneClaims comfort

    Differences: Shimmer rather than glitter (finish)Liquid rather than stick (format)16-hour wear rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    63
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 24% ingredient overlap

    Differences: Shimmer rather than glitter (finish) · Liquid rather than stick (format) · 16-hour wear rather than not listed (longevity)

    Retailer shade note: bronze shimmer

    Medium confidence· Digital match

    View match
  9. #10 · about-face

    Fractal Glitter Eye Paint

    Luminary
    Overall 76
    $18Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Same warm undertoneClaims crease resistanceClaims waterproof

    Differences: Golden rather than bronzeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    82
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 9% ingredient overlap

    Differences: Golden rather than bronze · Long-wearing rather than not listed (longevity)

    Retailer shade note: golden champagne

    Medium confidence· Digital match

    View match
  10. Overall 74
    $22SephoraSephoraCosts $12 more

    Matches: Same warm undertoneClaims waterproof

    Differences: Terracotta rather than bronzeOpaque rather than buildable (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Terracotta rather than bronze · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Retailer shade note: red orange metal

    Medium confidence· Digital match

    View match
  11. #12 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #7 Magic Hour & Aurora Radiance
    Overall 79
    $38SephoraSephoraCosts $28 more

    Matches: Same warm undertoneSame format: stickClaims waterproof

    Differences: Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    95
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Duochrome

    Ingredients (not scored): 11% ingredient overlap

    Differences: Long-wearing rather than not listed (longevity)

    Retailer shade note: burnt Bronze metallic with golden sands glimmer/ holographic rustic metal foil with shifts of pink & gold sparkle

    Medium confidence· Digital match

    View match
  12. #13 · L'Oréal Paris

    Le Shadow Stick

    Twinkly Rose
    Overall 71
    $13.99Ulta BeautyUlta BeautyCosts $3.99 more

    Shimmer

    Differences: Golden rather than bronzeShimmer rather than glitter (finish)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    71
    Wear & performance
    50
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 22% ingredient overlap

    Differences: Golden rather than bronze · Shimmer rather than glitter (finish)

    Retailer shade note: soft pink champagne shimmer

    Medium confidence· Digital match

    View match
  13. #14 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Café Au Lait
    Overall 70
    $37Ulta BeautyUlta BeautyCosts $27 more

    Matches: Claims crease resistanceClaims waterproof

    Differences: Golden rather than bronzeOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    72
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Golden rather than bronze · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 12-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  14. #15 · Half Magic

    Eyeshadow Singles

    Tickle Spell
    Overall 73
    $15Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same warm undertoneSame finish: glitter

    Differences: Golden rather than bronzeOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    83
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Golden rather than bronze · Opaque rather than buildable (pigmentation) · Powder rather than stick (format)

    Retailer shade note: gold with icy sparkle

    Medium confidence· Digital match

    View match
  15. #16 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Frosting
    Overall 73
    $6Ulta BeautyUlta Beauty(product price)$4 less (40%)

    Matches: Same format: stickClaims crease resistance

    Differences: Golden rather than bronzeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 5% ingredient overlap

    Differences: Golden rather than bronze · Long-wearing rather than not listed (longevity)

    Retailer shade note: champagne

    Medium confidence· Digital match

    View match
  16. #17 · L.A. Girl

    Prism Stick Eye & Face Jelly Stick

    Angelic Glow
    Overall 68
    $7Ulta BeautyUlta Beauty$3 less (30%)

    Matches: Same format: stickClaims comfortClaims hydration

    Differences: Golden rather than bronzeShimmer rather than glitter (finish)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): 33% ingredient overlap

    Differences: Golden rather than bronze · Shimmer rather than glitter (finish) · Long-wearing rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  17. #18 · Revlon

    ColorStay Crème Eyeshadow

    Caramel
    Overall 67
    $10.99Ulta BeautyUlta BeautyCosts $0.99 more

    Matches: Same warm undertoneClaims waterproof

    Differences: Brown rather than bronzeShimmer rather than glitter (finish)Opaque rather than buildable (pigmentation)

    Score details
    Shade match
    72
    Finish, pigmentation & format
    70
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than bronze · Shimmer rather than glitter (finish) · Opaque rather than buildable (pigmentation) · 24-hour wear rather than not listed (longevity)

    Medium confidence· Digital match

    View match
  18. #19 · Marc Jacobs Beauty

    Born Star Cream-to-Powder Long-Wear Eyeshadow

    150 Spicy
    Overall 67
    $29SephoraSephoraCosts $19 more

    Matches: Same warm undertoneClaims crease resistanceClaims waterproof

    Differences: Copper rather than bronzeOpaque rather than buildable (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    72
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Copper rather than bronze · Opaque rather than buildable (pigmentation) · Powder rather than stick (format) · 14-hour wear rather than not listed (longevity)

    Retailer shade note: metallic copper

    Medium confidence· Digital match

    View match
  19. #20 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Bronze Topaz
    Overall 71
    $25Ulta BeautyUlta BeautyCosts $15 more

    Matches: Same warm undertoneSame format: stickClaims crease resistance

    Differences: Noticeably different swatch colour8-hour wear rather than not listed (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · 8-hour wear rather than not listed (longevity)

    Retailer shade note: antique bronze

    Medium confidence· Digital match

    View match
  20. Overall 69
    $22SephoraSephoraCosts $12 more

    Matches: Same warm undertoneClaims waterproof

    Differences: Brown rather than bronzeOpaque rather than buildable (pigmentation)Long-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    79
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than bronze · Opaque rather than buildable (pigmentation) · Long-wearing rather than not listed (longevity)

    Retailer shade note: light golden brown metallic

    Medium confidence· Digital match

    View match
  21. #22 · Kaja

    Wink Dazzle Dual-Ended Eyeshadow Stick

    Champagne Sequin

    Matched on pan 5

    Overall 73
    $22SephoraSephoraCosts $12 more

    Matches: Same finish: glitterClaims hydration

    Differences: LighterGolden rather than bronzeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    97
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Glitter

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Golden rather than bronze · Long-wearing rather than not listed (longevity)

    Retailer shade note: champagne

    Medium confidence· Digital match

    View match
  22. #23 · Half Magic

    Eyeshadow Singles

    Inherited This
    Overall 67
    $15Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Same warm undertone

    Differences: Noticeably different swatch colourGolden rather than bronzeOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    72
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Golden rather than bronze · Opaque rather than buildable (pigmentation) · Powder rather than stick (format)

    Retailer shade note: amber

    Medium confidence· Digital match

    View match
  23. #24 · Lancôme

    Ombre Hypnôse Stylo Shadow Stick Matte Metallics

    01 Or Inoubliable
    Overall 69
    $28Ulta BeautyUlta BeautyCosts $18 more

    Matches: Same format: stickClaims waterproof

    Differences: Golden rather than bronzeOpaque rather than buildable (pigmentation)

    Score details
    Shade match
    69
    Finish, pigmentation & format
    82
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Golden rather than bronze · Opaque rather than buildable (pigmentation)

    Medium confidence· Digital match

    View match
  24. Overall 66
    $33SephoraSephoraCosts $23 more

    Matches: Same warm undertoneSame format: stickClaims crease resistance

    Differences: DeeperGolden rather than bronzeShimmer rather than glitter (finish)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    74
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Deeper · Golden rather than bronze · Shimmer rather than glitter (finish) · 12-hour wear rather than not listed (longevity)

    Retailer shade note: shimmer antique gold

    Medium confidence· Digital match

    View match
  25. #26 · Nudestix

    Magnetic Luminous Eye Color

    Nudity
    Overall 70
    $29Ulta BeautyUlta BeautyCosts $19 more

    Matches: Same format: stickClaims waterproof

    Differences: Neutral rather than warm undertoneRose rather than bronze11-hour wear rather than not listed (longevity)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than warm undertone · Rose rather than bronze · 11-hour wear rather than not listed (longevity)

    Retailer shade note: neutral nude rose

    Medium confidence· Digital match

    View match
  26. #27 · NYX Professional Makeup

    Ultimate Glow Shots Vitamin C Infused Liquid Eyeshadow

    Golden Goji
    Overall 66
    $12Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same warm undertoneClaims comfort

    Differences: Noticeably different swatch colourGolden rather than bronzeLiquid rather than stick (format)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    76
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Metallic

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Golden rather than bronze · Liquid rather than stick (format)

    Retailer shade note: white gold

    Medium confidence· Digital match

    View match
  27. #28 · e.l.f. Cosmetics

    Fine As Fleck Glitter Eyeshadow

    Tan-talize
    Overall 68
    $7Ulta BeautyUlta Beauty$3 less (30%)

    Matches: Same warm undertoneSame finish: glitter

    Differences: Noticeably different swatch colourDeeperBrown rather than bronze

    Score details
    Shade match
    66
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Glitter · Sheer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Brown rather than bronze · Sheer rather than buildable (pigmentation) · Powder rather than stick (format) · Long-wearing rather than not listed (longevity)

    Retailer shade note: warm brown with silver sparkle

    Medium confidence· Digital match

    View match
  28. #29 · Ulta Beauty Collection

    Solar Flare Gel Chrome Eyeshadow

    Sun Glow
    Overall 74
    $12.50Ulta BeautyUlta BeautyCosts $2.50 more

    Matches: Same warm undertoneSame finish: glitter

    Differences: Peach rather than bronze

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Glitter

    Ingredients (not scored): 39% ingredient overlap

    Differences: Peach rather than bronze

    Retailer shade note: golden peach glitter

    Medium confidence· Digital match

    View match
  29. #30 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Golden Light
    Overall 69
    $34SephoraSephoraCosts $24 more

    Matches: Same warm undertoneSame pigmentation: buildableSame format: stick

    Differences: Noticeably different swatch colourDeeperGolden rather than bronze

    Score details
    Shade match
    65
    Finish, pigmentation & format
    89
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Golden rather than bronze · 24-hour wear rather than not listed (longevity)

    Retailer shade note: bright gold

    Medium confidence· Digital match

    View match
  30. #31 · ColourPop

    Chrome Liquid Eyeshadow

    Sweetzer Ave
    Overall 67
    $12Ulta BeautyUlta BeautyCosts $2 more

    Matches: Same warm undertone

    Differences: Noticeably different swatch colourLighterGreen rather than bronze

    Score details
    Shade match
    63
    Finish, pigmentation & format
    85
    Wear & performance
    50
    Comfort & skin suitability
    50

    Slight colour difference · Duochrome

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Green rather than bronze · Liquid rather than stick (format)

    Retailer shade note: bright gold to pinky copper to metallic olive multichrome finish

    Medium confidence· Digital match

    View match
  31. #32 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #5 Cassiopeia & Astra
    Overall 68
    $38SephoraSephoraCosts $28 more

    Matches: Same warm undertoneSame finish: glitterSame format: stick

    Differences: Noticeably different swatch colourRose rather than bronzeLong-wearing rather than not listed (longevity)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    100
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Glitter

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Rose rather than bronze · Long-wearing rather than not listed (longevity)

    Retailer shade note: rose gold metallic with warm honey shimmer/ light champagne foil with gold & silver sparkle

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Why the closest match works

Ulta Beauty Collection Solar Flare Gel Chrome Eyeshadow in Helious, against ColourPop Jelly Much Gel Eyeshadow Stick in Golden Coast. Every attribute compared, with its share of the score.

ComparedYour shadeGolden CoastClosest matchHeliousScore
Shade match55% of overall90
Colour85#d79f71#ca9b6eVery close colourColour difference 3.0 (0 is identical)
Depth94LightLightSameDepth difference 3.4 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100BronzeBronzeSameSame colour family
Finish, pigmentation & format30% of overall · 1 of 3 compared100
Finish100GlitterGlitterSameSame glitter finish
Pigmentationnot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Formatnot comparableStickNot listedNot listed for eitherFormat not listed for one product
Wear & performance10% of overall · none of 3 comparable50
Longevitynot comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Solar Flare Gel Chrome Eyeshadow in Helious.

Same or better

  • Very close colour
  • Same warm undertone
  • Same finish: glitter

Description and ingredients (information only, not scored)

Weighted ingredient similarity 39%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptiongolden bronze with gold and copper sparklebronze glitter
BaseWater-based, no siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Helious

Best price
$12.50Ulta BeautyUlta Beauty
Costs $2.50 more

Your shade $10 at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.