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Long-Lasting Lippie Pencil BFF 3 dupes and alternatives ColourPop

Nude · Warm · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free29Vegan11Cruelty-free17

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30 matches

Closest shade match: Morphe Signature Lip Pencil Brulee

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
ColourPop
BFF 3Change shade
Colour family, undertone and depth: Nude · Warm · Deep / dark
Finish and opacity: —
The match
Morphe
Brulee
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: Opaque
Shade match
93out of 100
Colour
96
Depth
98
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Match price
$7Ulta BeautyUlta Beauty
Same price

Your shade $7 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: PÜR Silky Sculpt Creamy Dual Ended Lip Liner Pencil Peach Spritz

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
ColourPop
BFF 3Change shade
Colour family, undertone and depth: Nude · Warm · Deep / dark
Finish and opacity: —
The match
PÜR
Peach Spritz
Colour family, undertone and depth: Nude · Warm · Medium
Finish and opacity: Buildable
Overall match
87out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
50
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$28Ulta BeautyUlta Beauty
Costs $21 more

Your shade $7 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sacheu

    Peel Off Lip Liner STAY-N

    MUAH-ve
    Shade match 90
    $14Ulta BeautyUlta BeautyCosts $7 more

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Brown rather than nude

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: muave

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Downtown Beauty
    Shade match 86
    $6Ulta BeautyUlta Beauty$1 less (14%)

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Brown rather than nude

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: walnut brown

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    Luxe Lip Liners

    So Rare
    Shade match 85
    $13Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Brown rather than nude

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: golden muted brown

    Medium confidence· Digital match

    View match
  4. #6 · Palladio Beauty

    Lip Liner Classic Pencil

    Natural
    Shade match 85
    $9.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Medium confidence· Digital match

    View match
  5. #7 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Maison
    Shade match 84
    $6Ulta BeautyUlta Beauty(product price)$1 less (14%)

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Brown rather than nude

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  6. #8 · Westman Atelier

    Lip Shape Defining Lip Liner

    Sable
    Shade match 84
    $34SephoraSephoraCosts $27 more

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    No material differences in the data we have.

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Retailer shade note: warm rich beige

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Understatement Lip Liner

    Saucy Toffee
    Shade match 85
    $4.99$9.99Ulta BeautyUlta Beauty$2.01 less (29%)

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Brown rather than nude

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    94
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: muted golden brown

    Medium confidence· Digital match

    View match
  8. #10 · Sacheu

    DoubleDown Lip Definer 2-in-1 Liner and Balm

    Coffee Break
    Shade match 81
    $16Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims hydration

    Differences: Brown rather than nude

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  9. #11 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Drop
    Shade match 79
    $22SephoraSephoraCosts $15 more

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Retailer shade note: warm caramel

    Medium confidence· Digital match

    View match
  10. #12 · Palladio Beauty

    Lip Liner Classic Pencil

    Café
    Shade match 78
    $9.99Ulta BeautyUlta Beauty(product price)Costs $2.99 more

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Brown rather than nude

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Close colour

    Ingredients (not scored): 0% ingredient overlap

    Differences: Brown rather than nude

    Medium confidence· Digital match

    View match
  11. #13 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    508 Total Taupe
    Shade match 87
    $26SephoraSephoraCosts $19 more

    Matches: Very close colourSame longevity: long-wearingClaims smudge and transfer

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: Neutral Taupe

    Medium confidence· Digital match

    View match
  12. #14 · Half Magic

    Sculptitude 2-in-1 Lip Liner

    More Haze/Seize the Slay
    Shade match 91
    $20Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Brown rather than nude

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    63
    Comfort & suitability
    50

    Very close colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: warm nude/deep brown

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Total Baller
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneSame longevity: long-wearing

    Differences: Brown rather than nude

    Score details
    Shade match
    88
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: rich warm brown

    Medium confidence· Digital match

    View match
  14. #16 · Kylie Cosmetics

    Plumping Lip Liner

    Pecan
    Shade match 90
    $19Ulta BeautyUlta BeautyCosts $12 more

    Matches: Very close colourSame warm undertoneClaims smudge and transfer

    Differences: Brown rather than nude24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 20% ingredient overlap

    Differences: Brown rather than nude · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: warm mid-tone brown

    Medium confidence· Digital match

    View match
  15. #17 · Kylie Cosmetics

    Precision Pout Lip Liner

    Stone
    Shade match 84
    $19Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Brown rather than nude

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: taupe brown

    Medium confidence· Digital match

    View match
  16. #18 · Kylie Cosmetics

    Precision Pout Lip Liner

    Cinnamon
    Shade match 84
    $19Ulta BeautyUlta BeautyCosts $12 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Brown rather than nude

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    40

    Close colour · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  17. #19 · Milk Makeup

    Line + Fill Lip Liner and Allover Lip Color

    Extra
    Shade match 74
    $22SephoraSephoraCosts $15 more

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: DeeperBrown rather than nude

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Deeper · Brown rather than nude

    Retailer shade note: medium brown

    Medium confidence· Digital match

    View match
  18. #20 · PÜR

    Silky Sculpt Creamy Dual Ended Lip Liner Pencil

    Cocoa Crush
    Shade match 72
    $28Ulta BeautyUlta BeautyCosts $21 more

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    72
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: warm neutral nude

    Medium confidence· Digital match

    View match
  19. #21 · Ulta Beauty Collection

    Sculpting Peptide Lip Liner with Brush Tip

    Americano
    Shade match 81
    $13Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims waterproof

    Differences: Brown rather than nude

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Brown rather than nude

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Beige Boost
    Shade match 81
    $10Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same warm undertone

    Differences: Brown rather than nude10-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Brown rather than nude · 10-hour wear rather than long-wearing (longevity)

    Retailer shade note: soft beige brown

    Medium confidence· Digital match

    View match
  21. #23 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Gingerbread
    Shade match 80
    $5Ulta BeautyUlta Beauty$2 less (29%)

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Brown rather than nude

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Brown rather than nude

    Medium confidence· Digital match

    View match
  22. #24 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Maple Glaze
    Shade match 79
    $5Ulta BeautyUlta Beauty$2 less (29%)

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Brown rather than nude

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    78
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Brown rather than nude

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Nude Truffle
    Shade match 70
    $6Ulta BeautyUlta Beauty$1 less (14%)

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: DeeperBrown rather than nude

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Brown rather than nude

    Medium confidence· Digital match

    View match
  24. #26 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    608 Limitless Brown
    Shade match 82
    $27SephoraSephoraCosts $20 more

    Matches: Same warm undertoneSame longevity: long-wearingClaims smudge and transfer

    Differences: Brown rather than nude

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 13% ingredient overlap

    Differences: Brown rather than nude

    Retailer shade note: rich chocolate brown

    Medium confidence· Digital match

    View match
  25. #27 · Dior

    Rouge Dior Contour Lip Liner

    400 Nude Line
    Shade match 82
    $35Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Same warm undertoneClaims smudge and transferSame format and precision: pencil

    Differences: 8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 12% ingredient overlap

    Differences: 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: a bold brown nude

    Medium confidence· Digital match

    View match
  26. #28 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Café
    Shade match 68
    $4Ulta BeautyUlta Beauty(product price)$3 less (43%)

    Matches: Same warm undertoneSame longevity: long-wearingSame format and precision: pencil

    Differences: LighterBrown rather than nude

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Lighter · Brown rather than nude

    Retailer shade note: warm caramel brown

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Nude Beige
    Shade match 68
    $6Ulta BeautyUlta Beauty$1 less (14%)

    Matches: Same longevity: long-wearingSame format and precision: pencilClaims hydration

    Differences: Noticeably different swatch colourLighterNeutral rather than warm undertone

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than warm undertone

    Retailer shade note: beige with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Palladio Beauty

    Lip Liner Classic Pencil

    Spice
    Shade match 66
    $9.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Same longevity: long-wearingSame format and precision: pencil

    Differences: Noticeably different swatch colourNeutral rather than warm undertoneBrown rather than nude

    Score details
    Shade match
    66
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than warm undertone · Brown rather than nude

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Morphe Signature Lip Pencil in Brulee, against ColourPop Long-Lasting Lippie Pencil in BFF 3. Every attribute compared, with its share of the score.

ComparedYour shadeBFF 3Closest shade matchBruleeScore
Shade match60% of overall93
Colour96#84543e#82513dLooks identicalColour difference 1.3 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.5 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family60NudeBrownSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared64
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Morphe Signature Lip Pencil in Brulee.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same format and precision: pencil
  • Claims comfort

Different

  • Not listed longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep nudemuted golden brown
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

PÜR Silky Sculpt Creamy Dual Ended Lip Liner Pencil in Peach Spritz, against ColourPop Long-Lasting Lippie Pencil in BFF 3. Every attribute compared, with its share of the score.

ComparedYour shadeBFF 3Closest overall alternativePeach SpritzScore
Shade match60% of overall92
Colour87#84543e#88513fVery close colourColour difference 2.7 (0 is identical)
Depth100Deep / darkMediumCloseDepth difference 0.3 on the 0–100 scale
Undertone100WarmWarmSameSame product undertone
Colour family100NudeNudeSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 2 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfernot comparableNot listedNot listedNot listed for eitherNeither product lists smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 87/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR Silky Sculpt Creamy Dual Ended Lip Liner Pencil in Peach Spritz.

Same or better

  • Very close colour
  • Same warm undertone
  • Same longevity: long-wearing
  • Same format and precision: pencil
  • Claims hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep nudewarm peach nude
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Morphe Signature Lip Pencil Brulee

Match price
$7Ulta BeautyUlta Beauty
Same price

Your shade $7 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

PÜR Silky Sculpt Creamy Dual Ended Lip Liner Pencil Peach Spritz

Best price
$28Ulta BeautyUlta Beauty
Costs $21 more

Your shade $7 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.