Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
9 of 30 matches
Only showing matches without silicones.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12 at Ulta Beauty
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: deep with bronze undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: deep auburn with copper undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin
Retailer shade note: deep with red undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $30 moreMatches: Same neutral undertoneSame natural finishClaims a blurring effect
Differences: Buildable rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta Beauty
WalmartCosts $1.97 moreMatches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly deeperRadiant rather than natural finishLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · Light rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Walmart$13.97View at WalmartUlta BeautyCosts $9 moreMatches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Slightly cooler undertoneBuildable rather than medium coverageNot marketed for sensitive skin
Close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta Beauty
Target$30View at TargetSephoraCosts $38 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Very deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyThe closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 205N (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 9.1 N
$32
Rich Cocoa
44.0 Deep Natural
$30
500N
$24
42 Medium Deep Neutral
$32
6C
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kylie Cosmetics Natural Blur Powder Foundation in 10.5N, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 205N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Natural Blur Powder Foundation in 10.5N.
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Kosas Revealer Skin-Improving Foundation SPF 25 in Rich Deep Neutral 450, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 205N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kosas Revealer Skin-Improving Foundation SPF 25 in Rich Deep Neutral 450.
3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Kylie Cosmetics Natural Blur Powder Foundation 10.5N
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Kosas Revealer Skin-Improving Foundation SPF 25 Rich Deep Neutral 450
SephoraYour shade $12 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
