Beautler.Your beauty butler

Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 215N dupes and alternatives ColourPop

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with light coverage, cruelty-free.

  • 18 matches have no cruelty-free claim listed and are not shown.

Closest shade match: CoverGirl Simply Ageless Skin Perfector Essence Foundation Deep

The equivalent shade: scored on colour, depth and undertone only.

The match
CoverGirl
Deep
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Light coverage
Shade match
79out of 100
Colour
82
Depth
87
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$21.49Ulta BeautyUlta Beauty
Costs $20.29 more

Your shade $1.20 at Ulta Beauty · lowest price $8.49 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tower 28 Beauty SunnyDays Skin Tint 65 Topanga

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Tower 28 Beauty
65 Topanga
Depth and undertone: Very deep · Cool
Finish and coverage: Natural · Light coverage
Overall match
79out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
93
Wear (Wear & performance)
70
Skin (Skin suitability)
60
Best price
$32SephoraSephora
Costs $30.80 more

Your shade $1.20 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 215N (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Very close colour
    • Very deep · Neutral undertone

    $36

  2. Rare Beauty Liquid Touch Brightening Concealer

    560W

    Rare Beauty Liquid Touch Brightening Concealer, shade 560W

    • Very close colour
    • Very deep · Neutral · neutral golden undertone

    $24

  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Close colour
    • Very deep · Neutral undertone

    $32

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Close colour
    • Deep · Neutral undertone

    $30

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Close colour
    • Very deep · Cool undertone

    $30

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Slight colour difference
    • Deep · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Simply Ageless Skin Perfector Essence Foundation in Deep, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 215N. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Dark 215NClosest shade matchDeepScore
Shade match55% of overall79
Colour82#674239#61382dClose colourColour difference 3.4 (0 is identical)
Depth87Very deepVery deepSameDepth difference: 5.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 77/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Deep.

Same or better

  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Slightly cooler undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

Tower 28 Beauty SunnyDays Skin Tint in 65 Topanga, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 215N. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Dark 215NClosest overall alternative65 TopangaScore
Shade match55% of overall76
Colour77#674239#623b2bClose colourColour difference 4.0 (0 is identical)
Depth92Very deepVery deepSameDepth difference: 4.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared70
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 79/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 65 Topanga.

Same or better

  • Same natural finish
  • Light rather than medium coverage
  • Both claim a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Slightly cooler undertone
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs moderate

Where to buy

Closest shade match

CoverGirl Simply Ageless Skin Perfector Essence Foundation Deep

Match price
$21.49Ulta BeautyUlta Beauty
Costs $20.29 more

Your shade $1.20 at Ulta Beauty · lowest price $8.49 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tower 28 Beauty SunnyDays Skin Tint 65 Topanga

Best price
$32SephoraSephora
Costs $30.80 more

Your shade $1.20 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.