Pretty Fresh Hyaluronic Hydrating Foundation Fair 15W dupes and alternatives ColourPop
4.3 (1,046)·Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Slightly lighter· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
68
Wear & performance
54
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: very light skin with golden undertones
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 15W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Hourglass Ambient Soft Glow Foundation in 2, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 15W. Every attribute compared, with its share of the score.
ComparedYour shadeFair 15WClosest shade match2How they compareScore
Shade match55% of overall97
Colour60%95#e7d0ba#e4cbb5Looks identicalColour difference 1.4 (0 is identical)
Depth15%96FairFairSameDepth difference: 2.3
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 86/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
PÜR 4-in-1 Pressed Mineral Makeup SPF 15 in Vanilla LG6, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 15W. Every attribute compared, with its share of the score.
ComparedYour shadeFair 15WClosest overall alternativeVanilla LG6How they compareScore
Shade match55% of overall96
Colour60%93#e7d0ba#ebd1b6Very close colourColour difference 1.8 (0 is identical)
Depth15%99FairFairSameDepth difference: 0.7
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Overall match 89/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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