Pretty Fresh Hyaluronic Hydrating Foundation Fair 15W dupes and alternatives ColourPop
4.3 (1,046)·Fair · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same medium coverage
Differences: Slightly deeper· Neutral rather than warm undertone· Does not claim a lightweight feel
Score details
Shade match
84
Finish & visual result
100
Wear & performance
40
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Claims 24-hour wear
Differences: Radiant rather than natural finish· Buildable rather than medium coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
68
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Radiant rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Slightly lighter· Matte rather than natural finish· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
68
Wear & performance
54
Skin suitability
40
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin · Contains listed fragrance
Retailer shade note: very light skin with golden undertones
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 15W (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 6P Encinitas, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 15W. Every attribute compared, with its share of the score.
ComparedYour shadeFair 15WClosest shade match6P EncinitasHow they compareScore
Shade match55% of overall99
Colour60%98#e7d0ba#e8d0b8Looks identicalColour difference 0.7 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared68
Finish35%56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage30%100MediumMediumSameSame medium coverage
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity30%40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall20
Skin type100%20Combination, dry, normal, oily, sensitiveSensitiveBoth marketed for sensitive skin
Overall match 81/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50 in Shade 1, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 15W. Every attribute compared, with its share of the score.
ComparedYour shadeFair 15WClosest overall alternativeShade 1How they compareScore
Shade match55% of overall97
Colour60%96#e7d0ba#edd5bfLooks identicalColour difference 1.3 (0 is identical)
Depth15%96FairVery fairCloseDepth difference: 2.7
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 98/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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