Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $3 at Ulta Beauty
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at Sephora
Ulta Beautyfrom $60 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $3 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at Walmart
Walgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $35 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta BeautyCosts $69 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $69 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $18 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Buildable rather than medium coverageNot marketed for sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than medium coverage · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetUlta Beauty(product price)Costs $15.49 moreMatches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly warmer undertoneBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage
Retailer shade note: light medium with golden beige undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Walmart$15.12View at WalmartWalgreens$17.99View at WalgreensUlta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Slightly lighterRadiant rather than natural finishLight rather than medium coverage
Very close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance
Retailer shade note: For tan skin tones with a cool neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautySephoraCosts $42 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Medium Deep with neutral peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)Costs $47 moreMatches: Near-identical swatch colourBoth claim a lightweight feel
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/normal/oily skin
Retailer shade note: tan shade, cool undertone
Low confidence· Digital match
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $50 · product priceView at Ulta BeautyUlta BeautyCosts $44 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: light-medium neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautyUlta BeautyCosts $40 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: fair to light skin with neutral undertones with a hint of peach
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta BeautyCosts $40 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $42 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNot marketed for oily/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for oily/sensitive skin
Retailer shade note: Medium Deep with pink peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $47 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Medium-deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta BeautyCosts $45 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: Medium - Neutral with cool undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautySephoraCosts $46 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin
Retailer shade note: medium, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $36 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishNo skin-like finish claimedNot marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than natural finish · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sUlta BeautyCosts $19 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: medium rich cool skin with a rosy hue
Medium confidence· Digital match
bareMinerals Original Pure Serum Radiant Natural Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$22View at Ulta BeautySephoraCosts $57 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: light medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $47 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Medium-deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for normal/sensitive skin
Retailer shade note: medium / deep - warm
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $29 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for combination/normal/oily/sensitive skinContains listed fragrance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance
Retailer shade note: neutral amber
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraTargetCosts $27 moreMatches: Same natural finishBoth claim a skin-like finishClaims long-wearing
Differences: Slightly warmer undertoneBuildable rather than medium coverageNot marketed for sensitive skin
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Not marketed for sensitive skin
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephoraCosts $49 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for combination/oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $47 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beauty$50View at Ulta BeautySephoraCosts $57 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly cooler undertoneNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta BeautyCosts $41 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: Light to light-medium with peach undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautySephoraCosts $42 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin
Retailer shade note: Medium Deep with peach undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45 · low stockView at SephoraUlta BeautyCosts $13 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Matte rather than natural finishDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyUlta Beauty(product price)Costs $66 moreMatches: Very close colourSame neutral undertoneClaims long-wearing
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: dark-medium shade, neutral undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 130N (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Perfect Beige
$12.99
4 Neutral
$42
20 Light Medium Peach
$32
385
$30
47S tan-deep sand
$32
33.5 Tan Natural
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Hourglass Ambient Soft Glow Foundation in 7.5, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 130N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 7.5.
7 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Milani Conceal + Perfect Blur Out Skin Tint Stick in 007, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 130N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect Blur Out Skin Tint Stick in 007.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation 7.5
SephoraYour shade $3 at Ulta Beauty
Milani Conceal + Perfect Blur Out Skin Tint Stick 007
Ulta BeautyYour shade $3 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
