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Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 130N dupes and alternatives ColourPop

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol7Vegan6Cruelty-free7Oil-free0With SPF0Mineral4

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Only showing matches in stick form.

  • 4 matches have no formulation listed and are not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 25N Elm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ColourPop
Medium Dark 130NChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
The match
ILIA
25N Elm
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
94out of 100
Colour
91
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $47 more

Your shade $3 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 007

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ColourPop
Medium Dark 130NChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Medium coverage
The match
Milani
007
Depth and undertone: Medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
94out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
Costs $15.49 more

Your shade $3 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    009
    Shade match 82
    $18.49Ulta BeautyUlta Beauty(product price)Costs $15.49 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneBuildable rather than medium coverage

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage

    Retailer shade note: light medium with golden beige undertone

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Vanish Seamless Finish Foundation Stick

    10.5 Warm Beige
    Shade match 93
    $49SephoraSephoraCosts $46 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: medium, neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    24N Cypress
    Shade match 92
    $50SephoraSephoraCosts $47 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Sunset 5W
    Shade match 83
    $36SephoraSephoraCosts $33 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for normal/sensitive skin

    Retailer shade note: medium / deep - warm

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    28N Mora
    Shade match 91
    $50SephoraSephoraCosts $47 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Medium Dark 130N (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Looks identical
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Dior Forever Skin Correct Full-Coverage Concealer

    4 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4 Neutral

    • Close colour
    • Medium · Neutral undertone

    $42

    SephoraView at Sephora
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    20 Light Medium Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 20 Light Medium Peach

    • Looks identical
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    385

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 385

    • Close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47S tan-deep sand

    • Looks identical
    • Medium · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    33.5 Tan Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 33.5 Tan Natural

    • Close colour
    • Medium · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 25N Elm, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 130N. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 130NClosest shade match25N ElmScore
Shade match55% of overall94
Colour91#c4977c#c69274Very close colourColour difference 2.1 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.7
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 84/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 25N Elm.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 007, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Medium Dark 130N. Every attribute compared, with its share of the score.

ComparedYour shadeMedium Dark 130NClosest overall alternative007Score
Shade match55% of overall94
Colour90#c4977c#c59b7cVery close colourColour difference 2.2 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 94/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 007.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 25N Elm

Best price
$50SephoraSephora
Costs $47 more

Your shade $3 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Milani Conceal + Perfect Blur Out Skin Tint Stick 007

Match price
$18.49Ulta BeautyUlta Beauty
Costs $15.49 more

Your shade $3 at Ulta Beauty · product price; shade not separately priced · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.