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Pretty Fresh Hyaluronic Hydrating Foundation Dark 170N dupes and alternatives ColourPop

Tan · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches in stick form.

  • 7 matches have no formulation listed and are not shown.

Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 29N Batai

The equivalent shade: scored on colour, depth and undertone only.

Your shade
ColourPop
Dark 170NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
ILIA
29N Batai
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
95out of 100
Colour
92
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $38 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Milani Conceal + Perfect Blur Out Skin Tint Stick 010

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
ColourPop
Dark 170NChange shade
Depth and undertone: Tan · Neutral
Finish and coverage: Natural · Medium coverage
The match
Milani
010
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
88out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$18.49Ulta BeautyUlta Beauty
Costs $6.49 more

Your shade $12 at Ulta Beauty · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · LIXR Beauty

    Multi-Use Cream-to-Powder Concealer & Foundation Stick

    Birch 6C
    Shade match 87
    $36SephoraSephoraCosts $24 more

    Matches: Very close colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for normal/sensitive skin

    Retailer shade note: deep - cool

    Medium confidence· Digital match

    View match
  2. #4 · Live Tinted

    HUESTICK Complexion Stick

    08 Light/Medium
    Shade match 80
    $42Ulta BeautyUlta BeautyCosts $30 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneMatte rather than natural finish

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  3. #5 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    11 Jacmel
    Shade match 93
    $20Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/oily/sensitive skin

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin

    Retailer shade note: true neutral brown; ideal for deep complexions or bronzing medium tones

    Medium confidence· Digital match

    View match
  4. #6 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Maple 8.25W
    Shade match 82
    $48Ulta BeautyUlta BeautyCosts $36 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin

    Retailer shade note: medium deep, golden bronze undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 170N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    24 Light Medium Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 24 Light Medium Neutral

    • Looks identical
    • Tan · Neutral undertone

    $32

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Honey

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Honey

    • Close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  3. NARS Radiant Creamy Concealer

    Hazelnut

    NARS Radiant Creamy Concealer, shade Hazelnut

    • Very close colour
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    53S deep sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53S deep sand

    • Very close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    440C

    Rare Beauty Liquid Touch Brightening Concealer, shade 440C

    • Close colour
    • Tan · Neutral · neutral pink undertone

    $24

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 40.5 Deep

    • Very close colour
    • Tan · Cool undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 170N. Every attribute compared, with its share of the score.

ComparedYour shadeDark 170NClosest shade match29N BataiScore
Shade match55% of overall95
Colour92#ac7f67#b28063Very close colourColour difference 2.0 (0 is identical)
Depth98TanTanSameDepth difference: 1.2
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, sensitiveBoth marketed for combination/​normal/​sensitive skin
Overall match 84/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Why the closest overall alternative works

Milani Conceal + Perfect Blur Out Skin Tint Stick in 010, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 170N. Every attribute compared, with its share of the score.

ComparedYour shadeDark 170NClosest overall alternative010Score
Shade match55% of overall82
Colour76#ac7f67#ac805dClose colourColour difference 4.1 (0 is identical)
Depth100TanTanSameDepth difference: 0.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 88/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Blur Out Skin Tint Stick in 010.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 29N Batai

Best price
$50SephoraSephora
Costs $38 more

Your shade $12 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Milani Conceal + Perfect Blur Out Skin Tint Stick 010

Match price
$18.49Ulta BeautyUlta Beauty
Costs $6.49 more

Your shade $12 at Ulta Beauty · lowest price $15.12 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.