Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12 at Ulta Beauty
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $60 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No skin-like finish claimed
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $6.49 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Buildable rather than medium coverage
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: medium with warm neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
SephoraCosts $27 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Slightly deeperBuildable rather than medium coverageNot marketed for combination/oily skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage · Not marketed for combination/oily skin
Retailer shade note: Deep dark shade with neutral undertones
Medium confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta BeautyCosts $37 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for combination/dry/normal/oily skin
Retailer shade note: medium deep, golden bronze undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$49View at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep neutral with subtle warm undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraSephoraCosts $36 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for dry/sensitive skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $26 moreMatches: Same natural finishBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Olive rather than neutral undertoneFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage
Retailer shade note: tan/olive with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Tinted Moisturizer SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Same neutral undertoneBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageContains listed fragrance
Close colour · Radiant · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance
Retailer shade note: For dark skin tones with a golden neutral undertone
Medium confidence· Digital match
Revolution Beauty Skin Silk Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneNot marketed for normal/sensitive skin
Very close colour · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Not marketed for normal/sensitive skin
Retailer shade note: deep - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $27 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin
Retailer shade note: MEDIUM TO TAN WITH NEUTRAL UNDERTONES
Medium confidence· Digital match
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $48 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beauty$60View at Ulta BeautySephoraCosts $38 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Light rather than medium coverageNot marketed for combination/oily skin
Close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Light rather than medium coverage · Not marketed for combination/oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $33 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Not marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for oily/sensitive skin
Retailer shade note: Deep with neutral golden undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty(product price)Costs $29 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: tan dark neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautyUlta BeautyCosts $31 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: tan skin with neutral undertones with a hint of yellow
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautySephoraCosts $20 moreMatches: Same neutral undertoneSame natural finishBoth claim a skin-like finish
Differences: Slightly lighterLight rather than medium coverageNot marketed for combination/oily skin
Close colour · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · Not marketed for combination/oily skin
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Tower 28 Beauty SunnyDays Skin Tint
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $48 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: No skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $36 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Not marketed for dry/sensitive skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta BeautyCosts $31 moreMatches: Near-identical swatch colourSame natural finishClaims 16-hour wear
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: tan skin with warm, yellow undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta BeautyCosts $30 moreMatches: Both claim a skin-like finishClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly lighterSlightly cooler undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Matte rather than natural finish · Full rather than medium coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta BeautyCosts $33 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Slightly deeperRadiant rather than natural finish
Close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta BeautyCosts $60 moreMatches: Very close colourBoth claim a lightweight feel
Differences: Radiant rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: medium-deep shade
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $48 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No skin-like finish claimed
Close colour · Natural · Medium coverage
Ingredients (not scored): 21% ingredient overlap
Differences: No skin-like finish claimed
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8 moreMatches: Very close colourSame neutral undertoneSame natural finish
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/oily/sensitive skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin
Retailer shade note: true neutral brown; ideal for deep complexions or bronzing medium tones
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta BeautyCosts $32 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for combination/dry/oily/sensitive skin
Retailer shade note: Medium-tan with warm olive undertones
Medium confidence· Digital match
Doll 10 Peptide Bounce Balm Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta BeautyCosts $36 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily/sensitive skin
Retailer shade note: medium deep, golden bronze undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyUlta BeautyCosts $30 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Radiant rather than natural finishContains listed fragrance
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta BeautyCosts $26 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Matte rather than natural finishLight rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than natural finish · Light rather than medium coverage · No skin-like finish claimed · Not marketed for sensitive skin
Retailer shade note: for tan skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyShowing 12 of 29 matches
The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Dark 170N (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
24 Light Medium Neutral
$32
Honey
$36
Hazelnut
53S deep sand
$32
440C
$24
40.5 Deep
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Neutral, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 170N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Dark Neutral.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Chanel LES BEIGES Water-Fresh Complexion Touch in B70, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Dark 170N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel LES BEIGES Water-Fresh Complexion Touch in B70.
4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Dark Neutral
Ulta BeautyYour shade $12 at Ulta Beauty · product price; shade not separately priced
Chanel LES BEIGES Water-Fresh Complexion Touch B70
Ulta BeautyYour shade $12 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
