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Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C dupes and alternatives ColourPop

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 375 Soft Matte

The equivalent shade: scored on colour, depth and undertone only.

The match
Maybelline
375 Soft Matte
Depth and undertone: Deep · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$11.98WalmartWalmart
$0.02 less (0%)

Your shade $12 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Well People Skinforia Serum Foundation 42 Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Well People
42 Deep Cool
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Buildable coverage
Overall match
85out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
100
Wear (Wear & performance)
60
Skin (Skin suitability)
80
Best price
$21Ulta BeautyUlta Beauty
Costs $9 more

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Temptu

    Perfect Canvas Foundation

    10C Caramel
    Shade match 92
    $34Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Natural matte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural matte rather than natural finish · Buildable rather than medium coverage

    Retailer shade note: tan shade with cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Revolution Beauty

    Skin Silk Serum Foundation

    F16
    Shade match 82
    $15Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageContains listed fragrance

    Score details
    Shade match
    82
    Finish & visual result
    75
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Contains listed fragrance

    Retailer shade note: For deep skin tones with a red undertone

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    46 Rich Neutral
    Shade match 83
    $21$30Ulta BeautyUlta BeautyCosts $9 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNot marketed for sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    80

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Not marketed for sensitive skin

    Medium confidence· Digital match

    View match
  4. Shade match 81
    $14.50$29SephoraSephoraCosts $2.50 more

    Matches: Same natural finishSame medium coverageClaims a blurring effect

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich neutral ebony

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $22Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Buildable rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Buildable rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $48SephoraSephoraCosts $36 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Not marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    91
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Not marketed for oily/sensitive skin

    Retailer shade note: deep cocoa with rich undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $50SephoraSephoraCosts $38 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    Deep Neutral
    Shade match 78
    $13.97WalmartWalmartCosts $1.97 more

    Matches: Both claim a skin-like finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than cool undertoneRadiant rather than natural finish

    Score details
    Shade match
    78
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Radiant rather than natural finish · Light rather than medium coverage

    Medium confidence· Digital match

    View match
  10. Shade match 88
    $32SephoraSephoraCosts $20 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly lighterNo skin-like finish claimedNot marketed for combination/normal/oily/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · Not marketed for combination/normal/oily/sensitive skin · Contains listed fragrance

    Retailer shade note: cool deep cacao

    Medium confidence· Digital match

    View match
  11. Shade match 81
    $39.50SephoraSephoraCosts $27.50 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: Slightly deeperNo skin-like finish claimedNot marketed for oily skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    80

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Not marketed for oily skin

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  12. #14 · ILIA

    True Skin Serum Foundation

    Kapiti SF12
    Shade match 73
    $56SephoraSephoraCosts $44 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for combination/oily skin

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for combination/oily skin

    Retailer shade note: very deep with red golden undertones

    Medium confidence· Digital match

    View match
  13. Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Radiant rather than natural finishContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    100

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  14. #16 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    270 P
    Shade match 89
    $24SephoraSephoraCosts $12 more

    Matches: Same cool undertoneBoth claim a skin-like finishClaims a blurring effect

    Differences: Radiant rather than natural finishLight rather than medium coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: deep skin with pink undertones

    Medium confidence· Digital match

    View match
  15. #17 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    38C Magnetic
    Shade match 82
    $47SephoraSephoraCosts $35 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: rich cool

    Medium confidence· Digital match

    View match
  16. #18 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW65
    Shade match 93
    $39SephoraSephoraCosts $27 more

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: dark deep rich brown with red undertones for deep dark skin

    Medium confidence· Digital match

    View match
  17. Shade match 85
    $69Ulta BeautyUlta Beauty(product price)Costs $57 more

    Matches: Same cool undertoneClaims a blurring effectClaims 24-hour wear

    Differences: Slightly deeperMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance

    Retailer shade note: intense dark-deep shade, red undertone

    Medium confidence· Digital match

    View match
  18. #20 · Jane Iredale

    Beyond Matte Liquid Foundation

    M17
    Shade match 90
    $54Ulta BeautyUlta Beauty(product price)Costs $42 more

    Matches: Same cool undertoneClaims a blurring effectClaims long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/sensitive skin

    Retailer shade note: deeper rich chocolate brown w/ red undertones

    Medium confidence· Digital match

    View match
  19. #21 · Hourglass

    Vanish Seamless Finish Foundation Stick

    17.5 Espresso
    Shade match 81
    $49SephoraSephoraCosts $37 more

    Matches: Same cool undertoneSame natural finishClaims 12-hour wear

    Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: deep, cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Essence

    Foundation Stick

    290
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$5.01 less (42%)

    Matches: Very close colourSame medium coverage

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  21. Shade match 80
    $50SephoraSephoraCosts $38 more

    Matches: Same cool undertoneSame natural finishSame medium coverage

    Differences: No skin-like finish claimedNot marketed for dry/oily skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No skin-like finish claimed · Not marketed for dry/oily skin

    Retailer shade note: Very deep with cool undertones

    Medium confidence· Digital match

    View match
  22. #24 · Essence

    Foundation Stick

    310
    Shade match 87
    $6.99Ulta BeautyUlta Beauty(product price)$5.01 less (42%)

    Matches: Same cool undertoneSame medium coverage

    Differences: Slightly deeperMatte rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Matte rather than natural finish · No skin-like finish claimed · Does not claim a lightweight feel

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  23. #25 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 72
    $13.99Ulta BeautyUlta Beauty(product price)Costs $1.99 more

    Matches: Same natural finishSame medium coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  24. #26 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Very Deep Cool
    Shade match 83
    $16Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish

    Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  25. Shade match 85
    $42Ulta BeautyUlta BeautyCosts $30 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/normal/sensitive skin

    Retailer shade note: for deep skin with balanced neutral undertones

    Medium confidence· Digital match

    View match
  26. Shade match 77
    $17.99Ulta BeautyUlta Beauty(product price)Costs $5.99 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishClaims 24-hour wear

    Differences: Radiant rather than natural finishFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    77
    Finish & visual result
    75
    Wear & performance
    60
    Skin suitability
    100

    Slight colour difference · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. Shade match 80
    $42.50Ulta BeautyUlta BeautyCosts $30.50 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Tarte

    Maracuja Juicy Glow Tint

    53N Deep Neutral
    Shade match 81
    $42Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Same cool undertoneSame medium coverageClaims a blurring effect

    Differences: Radiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    64
    Wear & performance
    60
    Skin suitability
    100

    Slight colour difference · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed

    Retailer shade note: deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Deep Dark 210C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  2. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Close colour
    • Deep · Cool undertone

    $24

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 10.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 10.5 N

    • Very close colour
    • Deep · Neutral undertone

    $32

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    498

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 498

    • Very close colour
    • Deep · Neutral undertone

    $30

  5. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Slight colour difference
    • Very deep · Cool undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Dark 210CClosest shade match375 Soft MatteScore
Shade match55% of overall97
Colour96#794f45#795249Looks identicalColour difference 1.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared61
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation in 375 Soft Matte.

Same or better

  • $0.02 less
  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No skin-like finish claimed

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 42 Deep Cool, against ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Deep Dark 210C. Every attribute compared, with its share of the score.

ComparedYour shadeDeep Dark 210CClosest overall alternative42 Deep CoolScore
Shade match55% of overall86
Colour78#794f45#7a4638Close colourColour difference 3.8 (0 is identical)
Depth94DeepDeepSameDepth difference: 3.4
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared60
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 42 Deep Cool.

Same or better

  • Same cool undertone
  • Same natural finish
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for sensitive skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation 375 Soft Matte

Best price
$11.98WalmartWalmart
$0.02 less (0%)

Your shade $12 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Well People Skinforia Serum Foundation 42 Deep Cool

Best price
$21Ulta BeautyUlta Beauty
Costs $9 more

Your shade $12 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.